Website design and technologies.
Websites planned around the sale or the enquiry: structure and copy first, then design, then code that loads fast on a phone.
Most sites lose the visitor before the form.
Agencies tend to design for the portfolio: heavy animation, clever navigation, slow code. Visitors arrive from an ad, wait, get lost and leave, and the ad budget pays for it.
The agency standard
Focused on aesthetics over acquisition.
- Problem: Bloated, slow-loading template code.
- Problem: Vague, "clever" copywriting that confuses users.
- Problem: Hidden calls-to-action to preserve "clean" design.
- Problem: Endless revisions debating subjective colour choices.
The Kickass standard
Built to win enquiries, members and orders.
- Instead: Pages that load in under two seconds on a phone.
- Instead: Plain copy that tells the visitor what to do next.
- Instead: A short path from landing page to enquiry.
- Instead: Changes after launch based on what the analytics show.
How we build.
Architectural planning
Before any design, we map how a visitor gets from the landing page to the enquiry and wireframe each page on that route.
High-fidelity design
We design the wireframed pages in your brand, with the typography, contrast and spacing chosen so the call to action is the first thing a visitor sees.
Build
We build it with lean code and compressed assets, and test it on phones before desktops, because that is where most of your visitors are.
Launch
We push the site live after cross-browser QA, accessibility checks, analytics and consent set-up, and a security review, then hand over the logins and the documentation.
Website design and technologies FAQ
What CMS do you use?
WordPress, Shopify, Webflow, Umbraco or a custom build, chosen for what the site has to do and who will edit it.
Do you use templates?
No. Each site is designed from a blank page around your content and your conversion path.
Will I be able to edit the site myself?
Yes. Your team can change text and images and publish posts from the CMS without touching code, and we show you how at handover.
Do you build to accessibility standards?
Yes, WCAG 2.2 AA, tested before launch, with an accessibility statement supplied for your site.
Can you integrate with our CRM or membership system?
Yes. Integration is scoped before the build starts, so the site is built around the records you already keep.
Who owns the site?
You do. Code, content, hosting and domain are in your name from day one.
Selected work
Send the brief.
Tell us what you need and we'll reply the same day with a price and a date.