The story
The Challenge
Jack Longman, Director of Longman Media Co., asked Kickass Online to build a website for his new brand, Social Advantage. He wanted a site that showed the team’s character and energy and looked professional and friendly to potential clients. As a new business, Social Advantage also needed a site that could grow with the company.
Our Approach
Kickass Online ran a series of sessions with Jack and his team to understand what Social Advantage stood for and what the site had to show: the services on offer, case studies, team members and resources.
Kickass Online’s designers then created a custom layout using the brand’s colours, typography and visual elements, so the site reflects Social Advantage’s personality and stays easy to use.
The Solution
The finished site is modular. The homepage uses a bold design that puts the team’s energy and expertise in front of visitors straight away, and the navigation makes each section easy to find.
Kickass Online built a flexible layout so the Social Advantage team can add new services, case studies, team members and resources as the business grows. The site stays current without a redesign.
Team photos and project screenshots run throughout the site, so visitors see the people behind the work. The case studies section shows the results Social Advantage has achieved for its clients, which builds trust with potential customers.
The Results
Since launch, Social Advantage has had positive feedback from clients and industry peers. The site shows the team’s expertise and approachability, and enquiries from potential clients have increased.
The modular structure lets the team update and expand the content as the business grows, which saves time and keeps the site an accurate picture of the company.