Kickass websites that mean business.
Conversion-first websites, SEO and AI automation for organisations that need results.
Recent work
Trusted by
A lean team,
a few clients at a time.
We take on about four projects a month, so the people who planned your site are the ones building it, and your call is answered by someone who knows the job.
No B-teams. A named account manager, and direct access to the developer and the founder doing the work. A core team of veterans, one conversation, and specialists brought in when a job needs them.
Services
Website design and technologies
Websites planned around the enquiry or the sale first and the visuals second, on WordPress, Shopify, Astro, Umbraco, Webflow, Webstudio, Framer or a React and Next.js build: page structure, copy and forms built to turn visitors into customers.
See web designSEO, GEO and AEO
Search engine optimisation for Google, generative engine optimisation so ChatGPT and AI Overviews recommend you, and answer engine optimisation so your pages are the answer. Reported in enquiries and revenue.
See SEO, GEO and AEOAI integrations
AI that knows your business: a chatbot trained on your own documents, a voice agent that answers the phone, and automations that chase quotes, reviews and invoices. Connected to the tools you already use and priced per job.
See AI integrationsStrategy and discovery
Audit, competitor gaps, user journeys and wireframes before anyone writes code, so you build the right site once.
See strategy and discoverySite maintenance and care
Backups, staged updates, security patching and uptime monitoring, handled every week so the site stays fast and online.
See care plansNot sure where to start
A 15-minute call, an audit of your current set-up and a written roadmap of what to fix first.
See how it works
Case studies
Client reviews
5.0 on Google from 24 reviews. 6 of them below, all 28 on the reviews page.
Pazbi and Panos took over from our previous web designer two years ago and made the daunting task of migrating very smooth with minimal disruption. It's great to be able to talk to the same person who knows the business and website and understands what we want to accomplish. They also work closely with our automation providers to enable seamless updates and changes as required. Also very reasonably priced for the service they offer! Would 100% recommend.
Chris LubasDirector, Lubas Medical The results speak for themselves. We've seen a significant increase in online sales, custom design requests, and trade registrations. We are thrilled with the outcome and look forward to a continued partnership with Kickass Online.
Shreya DidwaniaDigital Director, Buttercup China I've been using Kickass Online for our SEO for the past 12 months and we saw a positive return on investment within the first 6 months. Now, we get most of our inbound enquiries from Google and it's one less thing I have to think about. Thank you Kickass!
James FarrowDirector, Evolute Agency When our previous developer let us down, we were in a bind. Pazbi and his team not only stepped up to the challenge but exceeded our expectations in every way. In just two weeks, they delivered a stunning website that perfectly captures the essence of our club. The email campaigns have been instrumental in growing our membership and keeping our community engaged. We've seen phenomenal results in a short period, and we couldn't be happier with our partnership.
John ReederClub Manager, Theydon Bois Golf Club Kickass are our longtime trusted partners. We have absolute peace of mind when recommending Kickass to our clients for SEO and website services that they will receive the kind of attention and care that really drives results.
David Clark-WaughCEO, Clark & Waugh I am so happy with the work Kickass Online did for us. They really understood what we needed and helped us create a new brand and website that looks amazing. The best part? Just two days after the website went live, we got a new client in the UK! I couldn't believe it. The team was great to work with and they really care about helping our business succeed. I would definitely recommend them to anyone looking to improve their brand and get more clients.
Alaa ElnaggarCEO, Sun City UK
The team you will actually talk to.
When you hire us, you speak to the people doing the work: a core team of veterans with direct email addresses, and trusted specialists brought in when a project needs them. No layered account teams.
Role: Strategy and creative direction
Pazbi Zavatzki
Creative Director and Founder
Sets the strategy and the design direction on every project, writes most of the copy, and teaches AI and web workshops for business owners.
Read more about Pazbi
Role: Operations and hosting
Panos Vassos
Operations Manager
Runs operations and client delivery: scopes the work, keeps projects on their dates, and sorts out the awkward problems between brief and launch.
Read more about Panos
Role: Build and deployment
Linkon Hossain
Senior Web Developer
Builds the sites. Eight years in WordPress, WooCommerce and Oxygen, and the person who keeps every client site updated, fast and online.
Read more about Linkon
Role: Account management and delivery
Radhika Dave
Account Manager
Your day-to-day contact. Keeps you informed, keeps the build to what was agreed, and makes sure nothing is lost between you and the people building it.
Read more about Radhika
Frequently asked questions
How much does a website cost?
Send the brief and you get a fixed price and a date the same day. Larger programmes start with a two-week discovery phase, which gives you a fixed price for the build. SEO starts at £1,000 a month and care plans at £165, both fixed.
How long does a build take?
Package sites launch in four to eight weeks, and the date goes in writing with the price. Larger programmes are phased at discovery and typically run three to five months.
Why do you limit how many projects you take on?
A lean core team builds a few projects well at once. Each one gets a planned slot, so your build is not squeezed between other clients' emergencies.
Do you do ongoing maintenance?
Yes. Care plans from £165 a month cover backups, updates, security and uptime monitoring, and we add features as the business grows.
What if I just need a simple brochure site?
We build five-page sites to the same standard as fifty-page ones: planned around the enquiry, fast, and easy for you to edit.
Do you handle the copywriting?
Yes. We write the copy before the design, so each page is built around what it needs to say.
Can you work with our procurement process?
Yes. We respond to tenders and RFPs, sign data processing agreements and complete supplier questionnaires. Our policies are published on this site.
Got a brief? Send it.
Six quick questions, one at a time. Skip anything that does not apply: a name and an email is all we need. We reply the same working day with a price and a date for package builds, and propose a discovery phase for larger projects.