Candour
We tell you what we see. If the copy is the problem, we say so. If the budget will not reach the goal, we say that before you spend it.
Small by design.
Kickass Online was founded in 2024 to prove that a lean core team of senior people, with specialists brought in when a project needs them, outperforms an agency with layers. We build websites, run search programmes and deploy AI automation for organisations across the UK.
How we work with clients.
Purpose
Every design decision serves a measurable outcome. We can explain why each element is there.
Follow-through
We finish what we start, we test before we ship, and we stay accountable after launch.
Membership bodies, professional firms, owner-run businesses.
Membership bodies and institutes
Organisations that need a site their members can use: join, renew, book and learn without raising a support ticket.
Professional services firms
Firms of 20 to 500 staff that need the website to bring in enquiries rather than sit there as a brochure.
Owner-run businesses
Owners who want a fixed-price site that works, delivered on a date, with a same-day quote.
The team you will actually talk to.
When you hire us, you speak to the people doing the work: a core team of veterans with direct email addresses, and trusted specialists brought in when a project needs them. No layered account teams.
Role: Strategy and creative direction
Pazbi Zavatzki
Creative Director and Founder
Sets the strategy and the design direction on every project, writes most of the copy, and teaches AI and web workshops for business owners.
Read more about Pazbi
Role: Operations and hosting
Panos Vassos
Operations Manager
Runs operations and client delivery: scopes the work, keeps projects on their dates, and sorts out the awkward problems between brief and launch.
Read more about Panos
Role: Build and deployment
Linkon Hossain
Senior Web Developer
Builds the sites. Eight years in WordPress, WooCommerce and Oxygen, and the person who keeps every client site updated, fast and online.
Read more about Linkon
Role: Account management and delivery
Radhika Dave
Account Manager
Your day-to-day contact. Keeps you informed, keeps the build to what was agreed, and makes sure nothing is lost between you and the people building it.
Read more about Radhika
The core team.
Where we show up.
Keynote speaking 
Mentoring 
Speaking event 
Training clients 
Networking with Gary Vee 
Podcast interview 
Content creation 
Educating
Ready to brief the people who build it?
Send the brief and we reply the same day with a price and a date.