The story
The Challenge
Theydon Bois Golf Club in Essex came to Kickass Online with an urgent need for a new website, after its previous developer missed deadlines and fell short of expectations. Kickass Online had three weeks to design, build and launch a site that would show the club’s facilities, attract new members, keep existing members engaged and drive sales.
Our Approach
With three weeks available, Kickass Online worked out what the club needed and prioritised the features that would make the biggest difference in that time.
Kickass Online’s designers worked with the club’s stakeholders on a site that shows the course, the facilities and the membership benefits, with clear calls to action throughout so visitors can enquire about membership and book tee times.
Kickass Online also set up email marketing automations and a regular newsletter, which tell members about upcoming events, promotions and club news and encourage them to take part.
The Solution
The new website launched within the three-week deadline. It is responsive, and the navigation and content make it easy for potential members to see the benefits of joining and get in touch.
The email automations and newsletters get open rates above 60% and click-through rates between 8-10%. They have kept members informed and contributed to membership growth and event participation.
Kickass Online also ran an SMS campaign, and the first text had an 18% click-through rate.
The Results
In the six months after launch, Theydon Bois Golf Club welcomed over 40 new members, against a target of 12 new members in a year. To date, the club has added over 60 new members.
The email and SMS campaigns have kept members engaged and contributed to membership growth and increased participation in club events and activities.