ROAMADS

RoamAds turns everyday vehicles into mobile billboards while putting passive income into drivers' pockets, a genuinely disruptive idea let down by its execution online.

• The early site buried the value proposition under stock imagery and unclear messaging, with unclear audience pathways and an overloaded information structure
• Trust and credibility markers were weak, and the conversion strategy was fragmented across the site
• There was no distinct path for advertisers or for drivers, so every visitor who could not immediately tell which journey was theirs was a lost conversion on both sides

Kickass Online rebuilt the entire digital architecture around three pillars: Clarity, Credibility, and Conversion.

• Two distinct journeys: Every element from the hero section down now routes visitors to one of two actions, an advertiser campaign enquiry or a driver sign-up, with zero crossover confusion.
• Fresh visual identity: A green-and-grey palette replaced the muted, template-like look, giving the brand a distinct identity for the first time.
• Mobile-first forms: Sign-up and enquiry forms were rebuilt from scratch for thumb-first usability, closing the mobile optimisation gap that was losing sign-ups.
• Credibility signals: Live reviews were connected directly to the site, giving a genuinely new advertising model the third-party proof it needed to earn trust.

The result is a site built around clarity first: an advertiser and a driver each land somewhere written specifically for them, with credibility signals built in throughout rather than left to a single About page.

Since launch, RoamAds has seen higher driver sign-up, more advertiser enquiries, and longer time on site, with early users describing the rebuilt site as “clear, exciting, and trustworthy.”