The story
The Challenge
RoamAds turns everyday vehicles into mobile billboards and puts passive income into drivers’ pockets. The old website let the idea down.
- The early site buried the offer under stock imagery and vague copy, with no clear route for either audience and an overloaded page structure
- Trust signals were weak, and the calls to action were scattered across the site with no single path to follow
- There was no separate path for advertisers or drivers, so a visitor who could not tell which journey was theirs left without signing up or enquiring
Our Approach
Kickass Online rebuilt the site around three aims: clarity, credibility and conversion.
- Two distinct journeys: From the hero section down, each element routes a visitor to one of two actions, an advertiser campaign enquiry or a driver sign-up.
- Fresh visual identity: Kickass Online replaced the muted, template look with a green-and-grey palette, giving the brand its own identity for the first time.
- Mobile-first forms: Kickass Online rebuilt the sign-up and enquiry forms from scratch for use on a phone, which fixed the mobile problems that were losing sign-ups.
- Credibility signals: Kickass Online connected live reviews to the site, giving a new advertising model the third-party proof it needed.
The Solution
An advertiser and a driver each land on a page written for them, with reviews and other trust signals built in throughout the site.
The Results
Since launch, RoamAds has seen more driver sign-ups, more advertiser enquiries and longer time on site. Early users described the rebuilt site as “clear, exciting, and trustworthy”.