The story
The Challenge
Six Suffolk-based organisations, Brave Futures, Suffolk ISVA Service, Suffolk SARC, Restitute, Survivors in Transition, and IRIS, had committed to a shared pledge that no survivor of sexual violence would be turned away or lost in a referral loop.
- That commitment existed only as an agreement between the organisations, without a domain, a brand or a website behind it
- Professionals trying to refer someone for support had nowhere consistent to send them
- Survivors had no single starting point and no way of knowing whether the organisation they contacted first was the right one
Our Approach
Kickass Online started without a brand, a domain or any content, and delivered the site in two weeks.
- Brand identity: Kickass Online designed a visual identity from scratch around safety, trust and connection.
- Information architecture: Kickass Online mapped the site around three audiences: survivors under and over 18, family and friends, and referring professionals.
- Safety features: A Quick Exit button, guidance on clearing browser history, and a high-contrast easy-read design are on every page.
- Multilingual access: Kickass Online added full translations in Polish, Lithuanian, Romanian and Portuguese alongside English, so visitors can read the site in any of the five languages.
The Solution
The site gives the “No Wrong Door” pledge a single, calm point of entry. Whichever of the six organisations a visitor lands on, they are three clicks from the right support, in one of the five languages, with the Quick Exit button in view.
The Results
The site puts support within three clicks for any visitor, unites six organisations behind one front door, and runs in five languages.