The story
The Challenge
Buttercup China, a fine bone china manufacturer based in Stoke-on-Trent, UK, asked Kickass Online to help it sell online. The company needed both B2C and B2B channels: a retail e-commerce website, a bespoke section for custom orders, and a separate trade website with exclusive pricing for wholesale customers.
Our Approach
Kickass Online worked with Buttercup China on a digital strategy, starting with research into its target audiences, competitors, and industry trends.
For the B2C channel, Kickass Online built an e-commerce website for Buttercup China’s fine bone china, with clear navigation, detailed product descriptions, and high-quality images.
Kickass Online added a bespoke section for customers who want custom designs. It shows Buttercup China’s personalised fine bone china work and gives customers a simple way to submit their design requirements.
For the B2B channel, Kickass Online built a separate trade website with its own design and exclusive pricing for wholesale customers. Only approved trade customers can access it.
The Solution
Buttercup China now has a retail e-commerce website for its fine bone china, a bespoke section where customers order custom designs, and a trade website where approved wholesale customers buy at trade prices.
Kickass Online also ran SEO and PPC for the new websites: keyword research, optimised website content, and targeted PPC campaigns aimed at people searching for fine bone china.
The Results
Online sales through the retail website have risen, and customers have praised the site and the products.
The bespoke section brings in a steady stream of custom design requests. The trade website has taken over 400 new trade registrations since launch, which has brought Buttercup China new business partnerships and more wholesale revenue.
Buttercup China now ranks on the first page of search results for over 250 focus keywords, and organic traffic has risen with it.