ACTIVE MOVES

Active Moves had built a genuinely rare set of credentials, nearly two decades of service, tens of thousands of completed jobs, and industry accreditations most competitors could not match.

• None of that credibility was working online, buried under generic navigation instead of driving conversions
• High-value specialist services, biohazard cleaning, hoarder clearance, sat alongside routine cleaning with no way for a visitor to tell them apart
• Hard-won accreditations from NGRS, RIOS, and BICSc sat on the page as decoration rather than proof that could close a sale

Kickass Online did not simply reskin the site, it re-engineered the entire lead-to-service pipeline around the brand's own promise: Stress Free Services.

• Service architecture: Every service, from residential moves to after-builders cleans, was given its own high-intent landing page, so a visitor with a specific need lands somewhere written directly for them.
• Trust bar: Years of service, jobs completed, and independently verified ratings were pulled out of the About page and placed in a single stat bar on the homepage, impossible to miss.
• Simplified conversion: The "Get a Quote" flow was stripped down to its simplest form, removing every unnecessary step between interest and enquiry.
• Brand consistency: The Stress Free Services promise was carried through every page, tying accreditation, service detail, and tone into one consistent brand.

A rebuilt of the website that turned decades of hard-won credibility into the first thing a visitor sees rather than something buried three clicks deep. Accreditation, ratings, and completed job numbers now sit in a single stat bar on the homepage, and every service, from a routine office clean to a specialist biohazard job, has its own page written for the person searching for exactly that.

The homepage now leads with 19 years of service, 19,392 jobs completed, 2,107 regular customers served, a 9.89 Checkatrade rating, 4.9 Google review stars, and 7 awards won, giving every visitor verifiable proof before they ever request a quote