The story
The Challenge
Active Moves had built a rare set of credentials: nearly two decades of service, tens of thousands of completed jobs, and industry accreditations most competitors could not match.
- None of that credibility was doing any work online, because it sat buried under generic navigation
- High-value specialist services such as biohazard cleaning and hoarder clearance sat alongside routine cleaning, and a visitor had no way to tell them apart
- Accreditations from NGRS, RIOS, and BICSc sat on the page as decoration and did nothing to close a sale
Our Approach
Kickass Online rebuilt the whole lead-to-service pipeline around the brand’s own promise, Stress Free Services.
- Service architecture: Each service, from residential moves to after-builders cleans, now has its own landing page, so a visitor with a specific need lands on a page written for them.
- Trust bar: Kickass Online pulled years of service, jobs completed, and independently verified ratings out of the About page and put them in a single stat bar on the homepage.
- Simplified conversion: Kickass Online cut the “Get a Quote” flow down to its shortest form, with no unnecessary steps between interest and enquiry.
- Brand consistency: The Stress Free Services promise runs through each page and ties accreditation, service detail, and tone together.
The Solution
Kickass Online rebuilt the website so that decades of credibility are the first thing a visitor sees. Accreditation, ratings, and completed job numbers now sit in a single stat bar on the homepage, and each service, from a routine office clean to a specialist biohazard job, has its own page written for the person searching for it.
The Results
The homepage now leads with 19 years of service, 19,392 jobs completed, 2,107 regular customers served, a 9.89 Checkatrade rating, 4.9 Google review stars, and 7 awards won, so a visitor sees verifiable proof before they request a quote.