The story
The Challenge
Ali Legal’s track record, over 100 deals completed and more than £205 million in value delivered, was nowhere on its own website.
- Key information was buried and navigation broke on mobile, so visitors gave up before finding what they needed
- Nothing on the site guided a visitor towards making an enquiry
- The site had no SEO foundation to bring the right visitors in
Our Approach
Kickass Online rebuilt the site from the architecture out, starting with what a client is looking for.
- Client-first architecture: Three pathways, Personal, Business, and International, replaced the firm’s internal categorisation, so the structure follows the client’s own situation.
- A sharper differentiator: The firm’s sharpest line, “We don’t bill by the hour,” now anchors the homepage, set against a dark palette with gold accents.
- Credibility built to close: Kickass Online built a “Why Us” section around the firm’s deal count and value delivered, and a persistent “Speak to a Solicitor” call to action keeps the next step in view throughout the site.
- SEO foundation: Kickass Online rewrote all copy benefit-first and added SEO structure and schema to each service page.
The Solution
A website that puts Ali Legal’s track record to work and guides visitors towards an enquiry.
The Results
Ali Legal has seen 3x enquiry volume, longer time on site, and stronger organic visibility since the rebuild.
- Organic search: estimated monthly visits from search grew from under 20 in mid-2025 to about 1,350 a month by June 2026, peaking at around 1,400 in May.
- AI search: the firm went from no visits from Google AI Overviews to about 455 a month by June 2026, as its service pages started being cited in AI answers.
- Paid search: none. All of this traffic is unpaid.