ALI LEGAL

Ali Legal's actual output, over 100 deals completed and more than £205 million in value delivered, was nowhere to be found on its own website.

• Key information was buried, and navigation broke on mobile, leaving visitors to give up before finding what they needed
• There was no structure guiding a visitor toward making an enquiry
• No SEO foundation existed to bring the right visitors to the site in the first place

Kickass Online rebuilt the site from the architecture out, starting with what a client is actually looking for.

• Client-first architecture: Three clean pathways, Personal, Business, and International, replaced internal categorisation with structure built around the client's own situation.
• A sharper differentiator: The homepage anchor became the firm's sharpest line, "We don't bill by the hour," delivered against a confident dark palette with gold accents.
• Credibility built to close: A "Why Us" section was built specifically to close leads with the firm's real numbers and value delivered, and a persistent "Speak to a Solicitor" call to action keeps conversion visible at every stage.
• SEO foundation: All copy was rewritten benefit-first, with SEO structure and schema implemented across every service page.

A website that finally puts Ali Legal's actual track record to work, guiding visitors toward an enquiry instead of losing them to broken navigation or buried credentials.

Ali Legal has seen 3x enquiry volume, longer time on site, and stronger organic visibility since the rebuild.