The story
The Challenge
Silver Realm Comics had a concept with no established competitor: framed comics paired with hand-selected collectible mini-figures. The business had no website, so there was nothing to redesign.
- Collectors had nowhere to browse the collection, discover the concept or buy a piece
- Without an SEO foundation, the business would have launched invisible to the collectors already searching for this kind of product
- The founder’s story, which gives the brand its credibility, had nowhere to live online
Our Approach
Kickass Online built the site from scratch and designed it around how a collector shops.
- Design system: Kickass Online built a responsive design system and homepage with a clear hierarchy that moves visitors from discovery to purchase.
- Catalogue architecture: The catalogue is categorised by theme and price range from day one, matching how a collector browses.
- Brand storytelling: The founder’s story sits on the site from launch, giving each piece the context that justifies its price.
- SEO foundation: Kickass Online added descriptive titles, alt text, schema markup and high-intent keyword targeting at launch, alongside fast load times and a simplified checkout.
The Solution
Silver Realm Comics now sells online. A visitor can browse by theme or price, read what makes each piece worth collecting, and buy through the simplified checkout. Collectors searching for this kind of product can find the shop in search results.
The Results
Since launch, Silver Realm Comics has grown organic search traffic, conversion rates and sales from a standing start.