The story
The Challenge
Bush Hill Travel came to Kickass Online with a brand and a website that were working against it:
- Its branding did not match the luxury travel services it sold, so it attracted low-end clientele.
- The old website was inflexible, looked dated, and did not bring in useful leads.
- It needed a site that put the high-end services it cared most about, luxury cruises, bespoke honeymoon planning, and multi-destination trips, in front of affluent travellers.
Our Approach
Kickass Online worked with Bush Hill Travel on a rebrand and a website redesign:
- Rebranding: Kickass Online designed a new logo, colour palette, and visual identity to match the agency’s focus on luxury and bespoke services.
- Website redesign: Kickass Online built a flexible site that leads with the luxury cruises, honeymoons, and multi-destination trips the agency wants to sell.
- Lead quality focus: Clear messaging and targeted calls to action help Bush Hill Travel filter out unsuitable enquiries and attract better leads.
- Enhanced user experience: The site is simple to use on mobile and shows off services such as Disney cruises, honeymoons, and multi-destination travel.
The Solution
Kickass Online gave Bush Hill Travel a new brand and a new website. The site sets out the agency’s expertise and its focus on luxury travel, and gives it a marketing tool to work with.
The Results
Since the rebrand and website launch, Bush Hill Travel’s lead quality has improved. The site attracts affluent travellers looking for bespoke, high-end trips, and Bush Hill Travel can now position itself as a luxury travel provider and grow with the clients it wants to serve.