Email marketing that sells.
Email is the one marketing channel you own outright. We set up Klaviyo or Omnisend properly, build the automated flows that follow up every sign-up, order and renewal, write and design your campaigns, and keep your emails out of the spam folder. We are Klaviyo and Omnisend partners, and we report in orders, bookings and renewals, not just opens.
Most email lists are sent to, not worked.
A newsletter when someone remembers, the same message to everyone, and nothing after a sign-up, an abandoned basket or a lapsed membership. Meanwhile Gmail, Yahoo and Outlook now filter senders who skip authentication or let complaints climb, so even good emails can land in spam.
The usual approach
A list, a template and good intentions.
- Problem: One newsletter a month to the whole list.
- Problem: No welcome, abandoned basket or renewal flows.
- Problem: SPF, DKIM and DMARC never checked.
- Problem: Success measured in opens, which Apple Mail privacy now inflates.
The Kickass standard
Email run as a revenue channel.
- Instead: Automated flows for every key moment, built once and improved monthly.
- Instead: Segments based on what people bought, booked or read.
- Instead: Authentication, list hygiene and spam complaints checked every month.
- Instead: Reporting in orders, bookings and renewals that came from email.
A fixed monthly plan, and a fixed price for set-up.
One monthly plan covers the running of your email. Any set-up or migration is a fixed price, agreed before work starts.
Email marketing
Run every month, reported in revenue.
From £350 + VAT / month
- Campaign planning, copy and design
- Automated flows maintained and improved
- Segmentation and list growth
- Deliverability and list hygiene checks
- Subject line and content testing
- Monthly report on orders, bookings or renewals from email
Set-up or migration
Done once, done properly.
Fixed price agreed before we start
- Klaviyo or Omnisend set up, or moved from Mailchimp and others
- Connected to Shopify, WooCommerce or your CRM
- Welcome, abandoned basket, post-purchase and win-back flows
- Branded, accessible templates that hold up in dark mode
- SPF, DKIM and DMARC set up on your domain
- Sign-up forms that record consent
Klaviyo or Omnisend subscriptions and SMS credits are paid directly by you, on an account in your name.
How we run your email.
Audit
We look at your list, platform, flows, recent campaigns and domain set-up: who is on the list and how they joined, what already sends automatically, and whether Gmail, Yahoo and Outlook trust your domain.
Platform and deliverability
We set up or tidy Klaviyo or Omnisend, connect your shop, CRM or booking system, and put SPF, DKIM and DMARC in place. Gmail and Yahoo have enforced these rules for bulk senders since 2024, and Outlook since 2025.
Flows first
Welcome series, abandoned basket and browse follow-ups, post-purchase and review requests, win-back and, for membership bodies, joining, renewal and event reminders. Flows run every day without anyone pressing send, so we build them before the campaigns.
Campaigns
A content calendar, then campaigns written and designed in your brand voice, sent to segments based on what people bought, booked or read, with subject lines and send times tested as we go.
Report and improve
Each month you see the orders, bookings or renewals that came from email, flow by flow and campaign by campaign, and the next three things we will test.
Email marketing FAQ
Are you a Klaviyo partner?
Yes. Kickass Online is a Klaviyo partner and an Omnisend partner. We recommend whichever platform fits your shop, list and budget, and set it up on an account in your name.
Klaviyo or Omnisend: which should we use?
Both work well with Shopify and WooCommerce. Klaviyo suits businesses that want detailed segmentation and reporting and expect the list to grow. Omnisend is simpler to run day to day, with email and SMS in one place. We recommend one after looking at your list size, your shop and who will run it.
Can you move us from Mailchimp?
Yes. We move your contacts with their consent records, rebuild your templates and automations in the new platform, warm up the sending domain, and keep the old account until the new one is proven.
Do you run SMS as well?
Yes, through Klaviyo or Omnisend, so email and text share one list and one set of reports. For Theydon Bois Golf Club, the first text message had an 18% click-through rate.
Is our email marketing GDPR compliant?
It can be. Under UK GDPR and PECR you generally need consent to send marketing emails to individuals, or the soft opt-in for existing customers buying similar products, and every message needs a clear way to unsubscribe. We set up sign-up forms that record consent against each contact. This is general information, not legal advice.
What results can we expect?
It depends on your list and how people joined it. For Theydon Bois Golf Club, the automations and newsletters get open rates above 60% and click-through rates of 8 to 10%, and they helped the club pass its annual new member target within six months.
How much does email marketing cost?
Our monthly email marketing plan starts at £350 + VAT a month. Set-up or a migration is a fixed price agreed before we start, and the Klaviyo or Omnisend subscription is paid directly by you.
Related services.
Selected work
Send the brief.
Tell us what you need and we'll reply the same day with a price and a date.
What is your list worth?
Tell us which platform you use and roughly how many contacts you have. We will look at your flows, your deliverability and your last few campaigns, and tell you where the quickest wins are.