Discovery before build.
Two weeks, a fixed fee, and a roadmap you own: an audit of what you have, the user journeys that matter, wireframes and a costed plan before anyone builds.
Start small. Go further only if it pays.
- Free
Free 15-minute call
Fifteen minutes with Pazbi to work out what is wrong and what to do first.
Book a call - £497 + VAT
The 4-S audit
A written review of speed, search, sales path and security, with a prioritised fix list in five working days.
See the audit - Fixed fee
Discovery
Two weeks of interviews, audit, user journeys and a costed roadmap you own. For programmes over £10,000.
You are here
Most rebuilds fail in the brief, not the build.
Companies jump to design because it is the visible part. They pay for features nobody uses and find the broken user journey after the budget is spent.
The agency standard
Focused on templates and assumptions.
- Problem: Copying what your competitors are doing without asking why.
- Problem: Assuming you know what the customer wants based on "gut feeling".
- Problem: Designing pages without mapped conversion funnels.
- Problem: Writing code before the architecture is finalised.
The Kickass standard
Evidence first, then the plan.
- Instead: Analysis of your analytics, heatmaps and recordings.
- Instead: Gaps in competitor funnels you can take.
- Instead: Wireframes for each page on the path to enquiry.
- Instead: A roadmap any team can build from.
How discovery runs.
Audit
We review your analytics, heatmaps, integrations and hosting to see where the current site loses people.
Market review
We map competitors and peer organisations to find what they do well and where the gaps are.
UX and conversion mapping
We map the site structure and wireframe the route from landing page to checkout or contact form.
The roadmap
You get the sitemap, the wireframes, a recommended platform and a phased plan with a fixed price for phase one, all yours to keep.
Strategy FAQ
Do I have to build the website with you after the strategy phase?
No. The roadmap is yours. It is written so your own team or another supplier can build from it.
How long does the strategy phase take?
Two weeks: analytics review and stakeholder interviews in the first, wireframes and the roadmap in the second. Larger estates can take a third week, agreed before we start.
What exact deliverables do I get?
A sitemap, wireframes for every page on the conversion path, a competitor gap analysis and a recommended platform.
Send the brief.
Tell us what you need and we'll reply the same day with a price and a date.