A London buyer looking for a solicitor, an accountant, a training provider or a membership body increasingly asks ChatGPT or reads Google’s AI Overview before they click anything. In a city with hundreds of firms offering the same service, the AI names a handful. Those firms get the enquiry.
We work on both sides of that. Generative engine optimisation gets your organisation named and described accurately in AI answers. Answer engine optimisation makes your pages the direct answer to the questions your buyers ask. And AI automation takes the repeat work off your team once those enquiries arrive: triage, follow-ups, bookings and renewals.
For Ali Legal, a London commercial law firm, we rebuilt the website around answer-first service pages and structured data. Within about six months the site was getting around 455 visits a month from Google AI Overviews, from none before.


