The story
The Challenge
BNI Central runs on a specific, proven model: one professional per category, weekly structured meetings, and a “Givers Gain” philosophy of members referring business to each other.
- That model is the selling point, but it is hard to explain to someone who has never attended a meeting
- Without a site that laid it out, a prospective member had no reason to show up early on a Thursday morning
- A visitor had no way to see who they would be networking with before deciding to attend
Our Approach
Kickass Online built the site around the model itself.
- Explain the model in three steps: A three-step process, visit a meeting, build relationships, generate referrals, walks an outsider through how structured referral networking works.
- Organise by power team: Kickass Online grouped members into the chapter’s specialist power teams, Business Services, Creative, Property, and Wellness, so a visitor can see which professionals they would be networking with.
- Put the leadership front and centre: The chapter’s leadership team is named and pictured, which gives the group a face.
- Make joining frictionless: A “Get Invited to Thursday’s Meeting” call to action, with the meeting time, venue, and phone number, tells a visitor how to show up.
The Solution
A website that explains an internal referral model so a stranger can understand it in under a minute, then invites them to the next Thursday meeting to see it in action.
The Results
BNI Central now has a three-step explanation of its model, a breakdown of its power teams, and a named leadership team, so a prospective member can walk into Caffe Concerto on a Thursday morning knowing what they are joining.