Purpose: This statement sets out Kickass Online Ltd's ('KO') commitment to operating as a responsible, ethical, and community-minded business. It reflects our values as a company and sits alongside our individual policies on environmental practice, modern slavery, equal opportunities, data protection, and conflict of interest.
Scope: This commitment applies to all KO operations and everyone working for or on behalf of KO.
Our Position
KO is a small business that takes its responsibilities seriously — to our clients, our team, our community, and the wider world. We don't make commitments we can't keep, and we don't publish policies for appearances. Everything in this statement is backed by a specific policy or practice.
Ethical Business
We operate with integrity in all our dealings. We have a zero-tolerance approach to bribery and corruption under the Bribery Act 2010, a formal Conflict of Interest Policy, and a Modern Slavery Policy that applies to our operations and supply chain. We do not work with suppliers or partners whose practices conflict with these commitments.
Our People
We are committed to fair, inclusive, and transparent employment practices. This includes equal pay, equal opportunities regardless of background or protected characteristic, and a working environment free from discrimination and harassment. Our team works remotely and we invest in their development, wellbeing, and long-term career growth.
The Environment
As a remote digital agency our carbon footprint is relatively small, but we take it seriously. We default to remote meetings over travel, consider environmental credentials when choosing tools and suppliers, and are honest about our impact. Full details are in our Environmental Policy.
Community
KO is an active member of the local and professional business community. We participate in BNI Central, support Westminster University students through mentoring, and are a member of the Federation of Small Businesses and the Institute of Directors. We encourage employees to engage with their own communities and support charitable or professional causes that align with our values.
Where budget and capacity allow, KO will consider pro bono or reduced-rate work for charities and community organisations whose mission we support. Requests can be directed to info@kickassonline.com.
Partnerships
We seek to work with clients, suppliers, and partners who share our commitment to ethical practice, fair treatment of people, and responsible business. This informs our procurement decisions and the clients we choose to work with.
Transparency
We will not publish metrics or claims we cannot substantiate. Our specific environmental, social, and governance commitments are detailed in our individual policies. This statement will be reviewed annually alongside those policies.
Review
Last reviewed: May 2026.