The story
The Challenge
The Creation Company had 30 years of business coaching and CPD training behind it, and nothing online that said so.
- The coaching programmes and the training were sold on reputation and referral, with no page a prospect could read before a first conversation
- There was no brand identity to carry across the programmes, the training materials and the site, so each piece of marketing looked like it came from a different business
- The company’s own record, more than 4,000 people through its programmes, had nowhere to appear as proof
Our Approach
Kickass Online created the brand and built the website together, in three weeks.
- Brand creation: A new identity, logo, colour palette and typography, built to read as an established coaching firm rather than a sole trader with a logo.
- One page per programme: The site is structured around what the company sells. “Build a Business” has its own page, written for the owner weighing up whether to join, and the Genius Group programme has its own page in the same form.
- Authority first: The About page sets out the 30-year record and the people behind the programmes, so the credentials do the selling before the prospect gets in touch.
- A short route to a conversation: Each page ends in the same call to action, and the Contact page gives one clear way to start.
The Solution
A WordPress site on the new brand, with a page for each programme, an About page that carries the record, and a contact route that turns interest into a conversation. The company’s team can add programmes and resources themselves.
The Result
The Creation Company went from no online presence to a branded site in three weeks, with its 30 years of expertise and 4,000+ people through its programmes stated on the page, and a programme page for each thing it sells.