The story
The Challenge
The EAWL Nanyuki Branch has run its Christmas Fair since not long after the branch was founded in 1926, funding causes including the Geriatric Unit at Nanyuki Cottage Hospital.
- Despite that history, the fair had no website and no online systems
- Vendors applied by hand, tickets sold offline, and sponsors had no way to get involved online, which is a fragile way to run an event of this scale
- The committee had no website, no brief and no digital assets to hand over, so Kickass Online had to build the whole presence from nothing in time for the event
Our Approach
Kickass Online designed and built a four-page event site from scratch, pro bono.
- Brand and visual identity: Kickass Online designed an identity from the fair’s own character: a forest green, hot orange and gold palette, East African watercolour illustrations, and a custom giraffe mascot.
- Vendor management: Kickass Online built a tiered system across three stall spaces, with a six-step Google Forms application and a server-linked QR vendor pass to stop fraud.
- Ticketing: All ticket sales run through M-Pesa, and an advance ticket sends a QR code straight to the buyer’s phone.
- Handover-ready: Kickass Online handed the full site to the EAWL committee, who can manage it without any technical knowledge.
The Solution
Kickass Online delivered a four-page event site where visitors buy tickets, vendors apply for stalls and sponsors get involved, in time for an event with a fixed date and no margin for delay.
The Result
The fair now has the systems to manage 100+ vendors, with 100% of proceeds going to EAWL charities and at no cost to the charity itself.