The story
The Challenge
Sun City UK, a regional branch of Sun City-Egypt, asked Kickass Online to refresh its brand and build a presence in the UK market. The parent company had a 15-year track record and clients across Egypt, Kuwait, Dubai and Oman, but Sun City UK needed a rebrand of its own to show its expertise and attract new clients.
Our Approach
Kickass Online analysed Sun City UK’s existing brand and target audience, then set a new brand strategy around the company’s values and goals. The new visual identity included a logo, colour palette and typography.
Kickass Online then designed and built a responsive website that shows Sun City UK’s services, expertise and track record, and optimised it for search engines so potential clients can find it.
Kickass Online also produced marketing collateral: brochures covering Sun City UK’s services and what it offers clients, plus letterheads, envelopes and business cards, all in the same brand.
The Solution
The new brand and website tell potential clients what Sun City UK offers. The search-optimised site raised the company’s visibility online, and the printed collateral gives Sun City UK a consistent look that sets it apart in the UK market.
The Results
Since the rebrand, Sun City UK has won new clients and a presence in the UK market.