The story
The Challenge
European Printers runs three linked brands, Delta Print Line, Alpha Print Xpress and European Printers itself, from a single facility. Its customers are authors and businesses across Greece, Romania and the UK who cannot visit that facility in person.
- With no shopfront in most of its markets, the business could not earn the trust a local printer gets from being down the street
- Each market needed its own version of the site, written for the questions a Greek-speaking author or a Romanian business owner asks about working with a printer abroad
- Thirty-five years of experience and three established brands had no single online presence tying them together.
Our Approach
Kickass Online built a localised site for each market.
- Localise for each market: The Greek and Romanian markets each got their own version of the site, written in its own language from the start.
- Instant price calculator: A calculator page lets authors and businesses price a book or print run themselves, in their own language, before they request a quote.
- Credibility upfront: Each version of the site states the thirty-five years of experience and lists the full range of services: books, brochures and flyers.
- Direct quote path: Kickass Online put a “Request a Quote” flow on each page, so a visitor who is ready to order can ask for a quote without hunting for a contact form.
The Solution
A Greek author and a Romanian business owner each land on a site written in their own language, which answers their questions and lets them price their own job before they pick up the phone.
The Result
European Printers now runs localised sites in both Greek and Romanian. Each states the firm’s 35 years of experience, includes an instant price calculator and shows a shared production output of 100+ book titles printed daily, with the three linked print brands brought together under one online presence.