The story
The Challenge
Tam & Co had the credentials: NICEIC approved contractor status, £5 million public liability insurance, and more than 1,500 commercial and 5,000 domestic jobs completed.
- The business had no website, so two decades of reputation had nowhere to show
- A landlord, developer or homeowner searching Google could not find the business
- New work came through referrals alone, while competitors with a website picked up the search traffic that could have gone to Tam & Co
Our Approach
Kickass Online built the site from scratch.
- Service architecture: Kickass Online structured the site around domestic and commercial clients, with twelve service pages covering consumer unit upgrades, full rewiring, EV charger installation, fire and smoke alarms, EICR landlord certificates, and bar and restaurant fit-outs, each written to rank for the terms customers search for.
- Trust signals: NICEIC approval and the Checkatrade, TrustATrader and Rated People profiles appear at the decision points throughout the site.
- Clear conversion path: A “Give Us a Call” call to action sits on every page, so each visitor has an obvious next step.
The Solution
A landlord, developer or homeowner searching online can now find Tam & Co and see two decades of work.
The Result
Tam & Co now shows 1,500+ commercial projects and 5,000+ domestic projects to visitors, and its online presence has gone from zero to searchable.