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The 4-S digital audit.

A human review of your site's speed, search, sales path and security, with a prioritised fix list in five working days.

Book my audit One-off · £497 + VAT

Four places a website loses money.

  1. It's too slow

    A one-second delay cuts conversions by 7%. Most sites we audit fail Core Web Vitals before the page has even finished loading. Google sees it. Customers feel it.

    01 / Speed

  2. Google can't find you

    Technical SEO issues invisible to users are visible to search engines every single crawl. Missing schema, broken canonicals, orphan pages, all quietly suppressing your rankings.

    02 / Search

  3. Traffic isn't converting

    Visitors land and leave. Weak above-the-fold copy, buried CTAs, no trust signals. Your site is getting traffic it is not converting into revenue.

    03 / Sales

  4. It's wide open

    Exposed API keys, default JWT secrets, no rate limiting. Most SME sites have at least two critical vulnerabilities. A breach can end a small business.

    04 / Security

The four Ss.

Performance

Speed

Every millisecond counts. Full Core Web Vitals review (LCP, CLS, INP) against Google thresholds. Render-blocking scripts traced, image pipeline audited, CDN and hosting configuration assessed.

  • Core Web Vitals against Google pass thresholds
  • Time to First Byte and server response analysis
  • Render-blocking JS and CSS identification
  • Image optimisation and next-gen format opportunities
  • CDN configuration and hosting performance review

Technical SEO

Search

Traffic you're not getting yet. We crawl your site as Google does, checking indexation status, meta structure, schema, internal linking, and duplicate content patterns quietly suppressing your rankings.

  • Crawlability and full indexation status review
  • Title tags, meta, heading hierarchy audit
  • Schema.org structured data implementation check
  • Internal linking architecture and orphan page detection
  • Duplicate content and canonical tag review

CRO + UX

Sales

Traffic without conversion is just noise. We review your site as a visitor would: above-the-fold clarity, CTA hierarchy, trust signals, form friction, and mobile conversion path, and tell you where people drop off and why.

  • Above-the-fold value proposition and clarity audit
  • CTA placement, language and visual hierarchy
  • Trust signals, social proof, credentials, guarantees
  • Form friction and completion barrier analysis
  • Mobile conversion path and UX review

Critical

Security

One breach undoes everything else. We run our 18-point security framework: exposed secrets, authentication gaps, CORS misconfiguration, rate limiting, dependency vulnerabilities. Findings categorised critical, high, medium with remediation steps for each.

  • Exposed API keys and secrets in frontend code
  • Authentication and session management review
  • CORS configuration and security header audit
  • Rate limiting on all public-facing endpoints
  • Dependency vulnerability scan and patch gaps

Three steps over five days.

  1. You pay. Send us your URL.

    Send us your web address. We ask for access or details only if we need them.

    Day 0 · Engage

  2. We run all four dimensions.

    Speed, search, sales and security, assessed against our framework by a person who writes a reason and a fix next to each finding.

    Days 1 to 4 · Audit

  3. Report and call.

    Four reports consolidated into one prioritised action plan in plain English with effort estimates, then a 30-minute walkthrough with the person who ran the audit.

    Day 5 · Debrief

Start small. Go further only if it pays.

  1. Free

    Free 15-minute call

    Fifteen minutes with Pazbi to work out what is wrong and what to do first.

    Book a call
  2. £497 + VAT

    The 4-S audit

    A written review of speed, search, sales path and security, with a prioritised fix list in five working days.

    You are here
  3. Fixed fee

    Discovery

    Two weeks of interviews, audit, user journeys and a costed roadmap you own. For programmes over £10,000.

    See discovery

Six deliverables.

  1. Speed report

    Core Web Vitals results annotated with specific issues and fix recommendations ranked by performance impact.

    Deliverable 01

  2. SEO report

    Full technical SEO findings: crawl, index, on-page elements, structured data, and internal link architecture.

    Deliverable 02

  3. Conversion report

    Page-by-page UX and CRO assessment with annotated screenshots and specific copy or layout recommendations.

    Deliverable 03

  4. Security report

    18-point security check. Findings categorised critical, high, medium, each with clear remediation steps attached.

    Deliverable 04

  5. Master action plan

    Everything consolidated into one prioritised list. What to fix first, what can wait, honest effort estimates for each item.

    Deliverable 05

  6. 30-minute walkthrough call

    Walkthrough call with the person who ran the audit. Ask anything. No sales pitch unless you ask for one.

    Deliverable 06

Who the audit is for.

  • Your site gets traffic but not enquiries

    Something in the conversion path is broken. We find it and tell you where.

  • You built with an AI tool or no-code platform

    Lovable, Replit, Bolt, Cursor, Webflow: all have default configurations that need reviewing before you scale.

  • Your Google rankings have stalled or dropped

    Technical SEO issues suppress rankings without any visible symptom. We identify what is holding you back.

  • You handle customer data or payments

    If you're processing transactions or storing user info, security is not optional. One breach can close the business.

  • Your site was built by someone else

    Agency, freelancer, or AI, you should know what is under the hood before you invest further.

  • You want a baseline before scaling

    Before spending on ads, SEO retainers, or a full rebuild, know what's worth fixing first.

What clients said.

  • 5 out of 5 stars.

    I've been using Kickass Online for our SEO for the past 12 months and we saw a positive return on investment within the first 6 months. Now, we get most of our inbound enquiries from Google and it's one less thing I have to think about. Thank you Kickass!

    James FarrowDirector, Evolute Agency
  • 5 out of 5 stars.

    Built me a beautiful website for my business. They suggested a website style that matched the brief and were really open to making any adjustments. I felt customer satisfaction was their main priority. Would definitely use Kickass Online again.

    Christakis AchilleasDirector, Short Kings Studio
  • 5 out of 5 stars.

    Kickass are our longtime trusted partners. We have absolute peace of mind when recommending Kickass to our clients for SEO and website services that they will receive the kind of attention and care that really drives results.

    David Clark-WaughCEO, Clark & Waugh
  • 5 out of 5 stars.

    The results speak for themselves. We've seen a significant increase in online sales, custom design requests, and trade registrations. We are thrilled with the outcome and look forward to a continued partnership with Kickass Online.

    Shreya DidwaniaDigital Director, Buttercup China

One price, everything included.

Four reports, one prioritised action plan and a 30-minute debrief with the person who ran the audit, within five working days. No retainer.

  • The 4-S digital audit

    £497 + VAT · one-off · no retainer required

    • Speed + Core Web Vitals
    • Full technical SEO review
    • UX + conversion audit
    • 18-point security check
    • Prioritised action plan
    • 30-minute walkthrough call
    Book my audit, £497 + VAT

Confirmed within one business day. Pazbi personally reviews every site. Questions: info@kickassonline.com.

Digital audit FAQ

Do I need to give you access to my site?

No. We run the audit from your public-facing site. If we need anything specific, a staging URL, credentials for a private section, we'll ask after booking. It won't delay your 5-day turnaround.

Is this an automated scan or a real human review?

Real human review. We use tools to gather data, but every finding is assessed manually for context, severity, and relevance. An automated scanner tells you "add alt text." We tell you which missing alt text is killing your SEO and which isn't worth touching.

What platforms do you support?

All of them. WordPress, Shopify, Webflow, Squarespace, AI-generated builds, custom code: the 4-S framework applies regardless. We adjust our lens for each platform's specific constraints and common failure points.

Do I have to use Kickass Online to fix the issues?

No. The action plan is written so any competent developer or agency can implement it. We include effort estimates so you can decide who does the work. If you want us involved, we're here. If not, the audit still delivers full value.

My site is brand new. Is this still worth doing?

Often more so. New sites bake in issues from the build process that are far cheaper to fix now than later. The security and SEO checks are most valuable before you start driving significant traffic.

What if I'm not happy with the report?

If the report doesn't identify at least five actionable improvements, we refund in full. We've never had to. But we'd rather put it in writing than ask you to take our word for it.

Know what to fix first.

Five working days from booking to action plan.

Book my audit