The story
The Challenge
Potters Street Fishmongers’ old website had several problems:
- It was out of date and served only as a static brochure.
- The owners wanted to see how a website could help them run the business and reach more customers.
- They needed a site that could take online sales, pre-orders and delivery orders, and also show their market locations and commitment to sustainability.
Our Approach
Kickass Online worked with Potters Street Fishmongers to deliver:
- Website redesign: Kickass Online built a new website that reflects the shop’s commitment to quality and sustainability.
- E-commerce functionality: Customers can buy fish online for delivery, or pre-order for pick-up at the shop’s market locations.
- Scalability: The shop’s team can add new products themselves as the range grows.
- Location visibility: The site lists the market locations and pick-up points so customers can find them.
- Brand storytelling: The site tells the story of the shop’s commitment to sustainability and locally sourced fish.
The Solution
Kickass Online turned Potters Street Fishmongers from a bricks-and-mortar shop into a business that also takes orders online 24/7. Customers can order outside shop hours, and the site keeps the shop’s local character and sustainable ethos.
The Results
Since launch, Potters Street Fishmongers has reached more customers and increased sales through the online store, which also makes ordering easier for customers and shows the shop’s commitment to sustainability. The website is now part of how the business runs day to day.