The story
The Challenge
MC Square’s existing branding and website had several problems:
- The brand was unclear and needed a refresh to match the company’s mission and the impact of its work.
- The old website did not explain the breadth of MC Square’s services or how its coaching changes lives.
- The site had no good way to promote upcoming events or publish resources such as videos and blogs.
- The site could not grow with the business, for example by hosting landing pages for multiple events.
Our Approach
Kickass Online worked with Michael and his team to deliver:
- Rebranding: Kickass Online updated the brand identity so it reflects the company’s mission and its coaching and training expertise.
- Website redesign: Kickass Online built a clean website with short calls-to-action that guide visitors through the site.
- Service clarity: The new site explains each of MC Square’s services in plain terms and shows how the coaching changes lives.
- Event promotion: Kickass Online built an events section with a landing page for each event, and the team can add more pages as needed.
- Resource centre: A new hub holds blogs, videos and other resources for clients and leads.
The Solution
The rebranded MC Square website explains the mission, promotes the events and holds the resources. Michael and his team can show it to clients and leads, and add to it as the business grows.
The Results
Since launch, the clearer messaging, resources and event pages have brought MC Square new leads and strengthened relationships with existing clients. Michael now has a website he is proud to show, one that reflects the work MC Square does.