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How ChatGPT decides which businesses to recommend, and seven practical steps to get your organisation named, described accurately and linked.
Read article: How to Get Your Business Recommended by ChatGPTAEO vs SEO explained. SEO ranks your page in the results; AEO makes it the quoted answer in AI Overviews, snippets and voice search. When you need each.
Read article: AEO vs SEO: What's the Difference, and Do You Need Both?GEO vs SEO compared side by side. Where generative engine optimisation and search engine optimisation overlap, where they differ, and what to do first.
Read article: GEO vs SEO: What Changes and What Stays the SameGEO, generative engine optimisation, is the work that gets your organisation named and recommended in answers from ChatGPT, Perplexity and Google AI.
Read article: What Is GEO? Generative Engine Optimisation ExplainedAEO, answer engine optimisation, is structuring content so Google AI Overviews, featured snippets, voice assistants and ChatGPT use it as the answer.
Read article: What Is AEO? Answer Engine Optimisation ExplainedFive AI and automation workflows for membership organisations that pay for themselves within a quarter, with what each one needs, what it costs to run and where it goes wrong.
Read article: AI Automation for Membership Teams, Five Workflows That Pay Back in a QuarterHow to choose between Umbraco and WordPress for an institute, association or professional body. The questions that decide it, what each costs to run, and where each one goes wrong.
Read article: Umbraco or WordPress for a Professional Body? A Decision GuideWCAG 2.2 added nine success criteria, and most of them land on the pages members use most, such as login, forms and renewals. What changed, why it matters to a membership body, and a checklist to run on your own site.
Read article: WCAG 2.2 for Membership Websites, What Changed and What to CheckA practical guide to writing a website tender brief for an institute, association or professional body, with a template you can copy and the questions suppliers wish you had answered.
Read article: How to Write a Website Tender Brief for a Membership OrganisationSend the brief and we reply the same day with a price and a date.
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