SOLID ACCOUNTS

There was no existing website to showcase all the services provided.

• A construction subcontractor needing CIS returns and a limited company director needing corporation tax support look for very different reassurances, and a single generic homepage would leave both unsure the practice understood their situation
• In a category where trust in the details matters more than almost anywhere else, launching with no online presence meant losing every client who searched before calling
• The practice's own AAT licence and regulatory registrations, its strongest credibility signals, had nowhere to show online

Kickass Online built the site from scratch.

• Client segmentation: The site was structured around four distinct client types, Sole Traders, Limited Companies, Partnerships, and Construction Industry, each with its own dedicated explanation of the exact support on offer.
• Practical urgency: The self assessment deadline was surfaced prominently on the homepage, giving visitors an immediate, practical reason to act.
• Self-serve value: Direct links to HMRC's own calculators were added, giving visitors something useful before they ever become a paying client.
• Credibility from day one: The practice's AAT licence and regulatory registrations were built into the site at launch, establishing trust for a brand-new online presence with no prior history to lean on.

A new website launched with every client type able to find language written specifically for their situation, rather than starting from a single generic accountancy pitch with nothing behind it.

Solid Accounts now has a site where every client type finds language written for their situation from the very first visit, with the practice's AAT licence and regulatory registrations reinforcing credibility throughout.