Theydon Bois Golf Club, a respected golf club in Essex, UK, approached Kickass Online with an urgent need for a new website after their previous developer failed to meet expectations and deadlines. With a tight turnaround time of just two weeks, our team was tasked with designing, building, and launching a website that would showcase the club's facilities, attract new members, engage the existing community, and drive sales.
Given the limited timeframe, our team at Kickass Online quickly mobilized to understand Theydon Bois Golf Club's unique requirements and develop a comprehensive digital strategy. We prioritised vital features and functionalities to deliver the most significant impact quickly.
Our design team worked closely with the club's stakeholders to create a visually appealing, user-friendly website that highlighted the club's stunning course, amenities, and membership benefits. We incorporated clear calls to action throughout the site to encourage visitors to inquire about membership and book tee times.
To further engage the club's community and drive sales, we implemented email marketing automations and a regular newsletter campaign. These targeted communications informed members about upcoming events, promotions, and club news, fostering a sense of belonging and encouraging participation.
The new Theydon Bois Golf Club website was launched within the two-week deadline. It features a modern, responsive design that effectively showcases the club's offerings. The site's intuitive navigation and compelling content make it easy for potential members to discover the benefits of joining the club and take action.
The email marketing automations and newsletter campaigns have been a game-changer for Theydon Bois Golf Club. With regular open rates exceeding 60% and click-through rates between 8-10%, these communications have kept the club's community engaged and informed, driving membership growth and event participation.
We also implemented a targeted SMS campaign to extend their reach further, achieving a remarkable 18% click-through rate on the first text. This multi-channel approach has allowed Theydon Bois Golf Club to connect with their audience effectively and drive desired actions.
The impact of the new website and digital marketing initiatives has been nothing short of impressive. In just six months since the website's launch, Theydon Bois Golf Club has welcomed over 40 new members, surpassing their initial target of 12 new members in a year. To date, the club has added over 60 new members, a testament to the success of the digital transformation efforts.
The email and SMS campaigns have kept the club's community engaged and directly contributed to membership growth and increased participation in club events and activities.
