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★★★★★ 5.0 ON GOOGLE REVIEWS

THE 4-S DIGITAL AUDIT

YOUR WEBSITE IS FAILING IN FOUR SPECIFIC WAYS. MOST PEOPLE KNOW SOMETHING'S WRONG. NOBODY TELLS THEM EXACTLY WHAT.
BOOK MY AUDIT 
ONE-OFF · £497 + VAT

YOUR SITE IS LEAKING REVENUE. IN FOUR PLACES.

01 / SPEED

IT'S TOO SLOW

A one-second delay cuts conversions by 7%. Most sites we audit fail Core Web Vitals before the page has even finished loading. Google sees it. Customers feel it.
02  /  SEARCH

GOOGLE CAN'T FIND YOU

Technical SEO issues invisible to users are visible to search engines every single crawl. Missing schema, broken canonicals, orphan pages, all quietly suppressing your rankings.
03  /  SALES

TRAFFIC ISN'T CONVERTING

Visitors land and leave. Weak above-the-fold copy, buried CTAs, no trust signals. Your site is getting traffic it isn't converting into revenue. That's just expensive noise.
04  /  SECURITY

IT'S WIDE OPEN

Exposed API keys, default JWT secrets, no rate limiting. Most SME sites have at least two critical vulnerabilities. A breach doesn't just cost money , it ends businesses.

THE FOUR Ss. ALL CONNECTED.

SPEED

Every millisecond counts. Full Core Web Vitals review , LCP, CLS, INP, against Google thresholds. Render-blocking scripts traced, image pipeline audited, CDN and hosting configuration assessed.
Core Web Vitals against Google pass thresholds
Time to First Byte & server response analysis
Render-blocking JS & CSS identification
Image optimisation & next-gen format opportunities
CDN configuration & hosting performance review
Performance

SEARCH

Traffic you're not getting yet. We crawl your site as Google does, checking indexation status, meta structure, schema, internal linking, and duplicate content patterns quietly suppressing your rankings.
Crawlability & full indexation status review
Title tags, meta, heading hierarchy audit
Schema.org structured data implementation check
Internal linking architecture & orphan page detection
Duplicate content & canonical tag review
TECHNICAL SEO

SALES

Traffic without conversion is just noise. We review your site as a visitor would, above-the-fold clarity, CTA hierarchy, trust signals, form friction, and mobile conversion path, and tell you exactly where people drop off and why.
Above-the-fold value proposition & clarity audit
CTA placement, language & visual hierarchy
Trust signals, social proof, credentials, guarantees
Form friction & completion barrier analysis
Mobile conversion path & UX review
CRO + UX

SECURITY

One breach undoes everything else. We run our 18-point security framework, exposed secrets, authentication gaps, CORS misconfiguration, rate limiting, dependency vulnerabilities. Findings categorised CRITICAL, HIGH, MEDIUM with remediation steps for each.
Exposed API keys & secrets in frontend code
Authentication & session management review
CORS configuration & security header audit
Rate limiting on all public-facing endpoints
Dependency vulnerability scan & patch gaps
CRITICAL

THREE STEPS. FIVE DAYS. DONE.

01 / ENGAGE

YOU PAY. SEND US YOUR URL.

No lengthy briefing calls. No access credentials required upfront. No 40-question intake forms. Send us your site. We'll reach out only if we need something specific.
Day 0
02 / AUDIT

WE RUN ALL FOUR DIMENSIONS.

Speed, Search, Sales, and Security, assessed against our full framework. Not an automated scan. A human review with context and judgement. Every finding has a reason and a recommendation.
Days 1–4
03 / DEBRIEF

REPORT. CALL. DONE.

Four specialist reports consolidated into one prioritised action plan, plain English, effort estimates included. Plus a 30-minute walkthrough with the person who ran the audit. Not an account manager.
Days 5

SIX DELIVERABLES.
ONE CLEAR PLAN.

Deliverable 01

Speed Report

Core Web Vitals results annotated with specific issues and fix recommendations ranked by performance impact.
Deliverable 02

SEO Report

Full technical SEO findings, crawl, index, on-page elements, structured data, and internal link architecture.
Deliverable 03

Conversion Report

Page-by-page UX and CRO assessment with annotated screenshots and specific copy or layout recommendations.
Deliverable 04

Security Report

18-point security check. Findings categorised CRITICAL, HIGH, MEDIUM, each with clear remediation steps attached.
Deliverable 05

Master Action Plan

Everything consolidated into one prioritised list. What to fix first, what can wait, honest effort estimates for each item.
Deliverable 06

30-Min Walkthrough Call

Walkthrough call with the person who ran the audit. Ask anything. No sales pitch unless you ask for one.

YOU KNOW SOMETHING'S
WRONG. YOU JUST
DON'T KNOW WHAT.

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YOUR SITE GETS TRAFFIC BUT NOT ENQUIRIES

Something in the conversion path is broken. We'll find it and tell you exactly where.
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YOU BUILT WITH AN AI TOOL OR NO-CODE PLATFORM

Lovable, Replit, Bolt, Cursor, Webflow, all have default configurations that need reviewing before you scale.
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YOUR GOOGLE RANKINGS HAVE STALLED OR DROPPED

Technical SEO issues silently suppress rankings. We'll identify exactly what's holding you back.
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YOU HANDLE CUSTOMER DATA OR PAYMENTS

If you're processing transactions or storing user info, security isn't optional. One breach and it's over.
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YOUR SITE WAS BUILT BY SOMEONE ELSE

Agency, freelancer, or AI, you should know what's actually under the hood before investing further into it.
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YOU WANT A BASELINE BEFORE SCALING

Before spending on ads, SEO retainers, or a full rebuild, know what's worth fixing first.

WHAT CLIENTS ACTUALLY SAID.

★★★★★
I've been using Kickass Online for our SEO for the past 12 months and we saw a positive return on investment within the first 6 months. Now, we get most of our inbound enquires from Google and it's one less thing I have to think about. Thank you Kickass!
James Farrow
Director, Evolute Agency
★★★★★
Built me a beautiful website for my business 👨‍💻 They suggested a website style that matched the brief and were really open to making any adjustments - I felt customer satisfaction was their main priority. Would definitely use Kickass Online again ✅
Christakis Achilleas
Director, Short Kings Studio
★★★★★
KickAss are our longtime trusted partners. We have absolute peace of mind when recommending KickAss to our clients for SEO and website services that they will receive the kind of attention and care that really drives results.
David Clark-Waugh
CEO, Clark & Waugh
★★★★★
"The results speak for themselves, significant increase in online sales, custom design requests, and trade registrations. We couldn't be happier."
SHREYA DIDWANIA
Digital Director, Buttercup China · Google

ONE PRICE. EVERYTHING INCLUDED.

£
497
+ VAT · ONE-OFF · NO RETAINER REQUIRED
Pay once. Get four specialist reports, one prioritised action plan, and a 30-minute debrief with the person who ran the audit, all within 5 working days. No upsells. No lock-in. No agency BS.
Includes
Speed + Core Web Vitals
Includes
Full Technical SEO Review
Includes
UX + Conversion Audit
Includes
18-Point Security Check
Includes
Prioritised Action Plan
Includes
30-Min Walkthrough Call
BOOK MY AUDIT — £497 + VAT 
CONFIRMED WITHIN ONE BUSINESS DAY
PAZBI PERSONALLY REVIEWS EVERY SITE

FAQ

No. We run the audit from your public-facing site. If we need anything specific, a staging URL, credentials for a private section — we'll ask after booking. It won't delay your 5-day turnaround.

Real human review. We use tools to gather data, but every finding is assessed manually for context, severity, and relevance. An automated scanner tells you "add alt text." We tell you which missing alt text is killing your SEO and which isn't worth touching.

All of them. WordPress, Shopify, Webflow, Squarespace, AI-generated builds, custom code, the 4-S framework applies regardless. We adjust our lens for each platform's specific constraints and common failure points.

Absolutely not. The action plan is written so any competent developer or agency can implement it. We include effort estimates so you can decide who does the work. If you want us involved, we're here. If not, the audit still delivers full value.

Often more so. New sites bake in issues from the build process that are far cheaper to fix now than later. The security and SEO checks are most valuable before you start driving significant traffic.

If the report doesn't identify at least five actionable improvements, we refund in full. We've never had to. But we'd rather put it in writing than ask you to take our word for it.

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