Buttercup China

Transforming a Traditional Business for the Digital Age

Buttercup China, a renowned fine bone china manufacturer, partnered with Kickass Online to transform their business for the digital age. Our team developed a comprehensive digital strategy, creating a retail e-commerce website, a bespoke section for custom orders, and a separate trade website for B2B customers. We also implemented targeted SEO and PPC campaigns to drive traffic and boost online visibility.

The results have been remarkable – increased online sales, a surge in custom design requests, and over 400 new trade registrations. With more than 250 focus keywords ranking on the first page of search results, Buttercup China has established a strong online presence and unlocked new opportunities for growth. This case study showcases the power of a well-executed digital transformation, even in traditional industries.

Website Design and Development

The Challenge

Buttercup China, a renowned fine bone china manufacturer based in Stoke-on-Trent, UK, approached Kickass Online with a challenge: to help them expand their reach and adapt to the rapidly evolving digital landscape. The company needed to develop both B2C and B2B channels, including a retail e-commerce website, a bespoke section for custom orders, and a separate trade website with exclusive pricing for wholesale customers.

Our Approach

Our team at Kickass Online worked closely with Buttercup China to understand their unique requirements and develop a comprehensive digital strategy. To inform our approach, we conducted thorough research on their target audiences, competitors, and industry trends.

For the B2C channel, we focused on creating a user-friendly, visually appealing e-commerce website that showcased Buttercup China's exquisite fine bone china products. We implemented intuitive navigation, detailed product descriptions, and high-quality images to provide an engaging shopping experience for customers.

We developed a dedicated bespoke section on the website to cater to customers seeking custom designs. This section highlighted Buttercup China's expertise in creating personalized fine bone china products and provided an easy-to-use interface for customers to submit their design requirements.

For the B2B channel, we created a separate trade website with a distinct design and exclusive pricing for wholesale customers. This website was accessible only to approved trade customers, ensuring a secure and personalized experience for Buttercup China's business partners.

The Solution

The resulting websites provided a seamless and engaging experience for both B2C and B2B customers. The retail e-commerce website featured a clean, modern design that effectively showcased Buttercup China's fine bone china products. The bespoke section offered a streamlined process for customers to order custom designs, while the trade website provided a secure and exclusive platform for wholesale customers.

Our team implemented a comprehensive SEO and PPC strategy to enhance Buttercup China's online presence further and drive traffic to the new websites. We conducted extensive keyword research, optimized website content, and developed targeted PPC campaigns to attract potential customers actively searching for fine bone china products.

The Results

Launching the new websites and implementing our SEO and PPC strategies have yielded impressive results for Buttercup China. The company has seen a significant increase in online sales through the retail e-commerce website, with customers praising the user-friendly interface and the quality of the products.

The bespoke section has attracted a steady stream of custom design requests, allowing Buttercup China to showcase their expertise and expand its offerings. The trade website has been a success, with over 400 new trade registrations since its launch. This has helped Buttercup China establish new business partnerships and grow its wholesale revenue.

Our SEO efforts have also paid off, with Buttercup China now ranking on the first page of search results for over 250 focus keywords. This increased visibility has driven substantial website organic traffic, further contributing to the company's online success.

Shreya Didwania

Digital Director, Buttercup China Ltd
The results speak for themselves – we've seen a significant increase in online sales, custom design requests, and trade registrations. We are thrilled with the outcome and look forward to a continued partnership with Kickass Online.