Buttercup China were producing world-class fine bone china out of Stoke-on-Trent and selling it almost entirely offline. They had no retail e-commerce channel, no bespoke order platform, and no trade portal for their wholesale customers. Meanwhile, their competitors were building digital moats.
They needed a complete digital transformation not a single website, but a full dual-channel architecture that could serve retail buyers, custom design clients, and trade partners simultaneously.
We built two distinct, fully operational websites. A retail e-commerce platform with intuitive navigation and a dedicated bespoke section to handle custom design briefs. A separate, gated trade site with exclusive wholesale pricing accessible only to approved partners.
Then we overlaid a comprehensive SEO and PPC strategy: deep keyword research, copy optimisation, and targeted paid campaigns to drive qualified traffic to both platforms. Every decision was made to convert, not just to impress.
"The results speak for themselves – we've seen a significant increase in online sales, custom design requests, and trade registrations. We are thrilled with the outcome and look forward to a continued partnership with Kickass Online."
DIGITAL DIRECTOR, BUTTERCUP CHINA