RoamAds had a genuinely disruptive concept, transforming everyday vehicles into mobile billboards while putting passive income into drivers' pockets. The idea was sharp. The execution online wasn't. Their early website buried the value proposition under generic copy, stock imagery, and a homepage that tried to speak to two completely different audiences at once without a clear pathway for either.
First impressions were costing them both advertisers and drivers before a single conversation had started.
We rebuilt the entire digital architecture around a single strategic principle: two audiences, two journeys, zero confusion. From the hero section down, every element routes visitors to one of two high-intent actions, advertiser campaign enquiry or driver sign-up. A fresh green-and-grey brand palette replaced the muted template aesthetic. Realistic vehicle-wrap imagery in urban environments.
All copy was stripped back to plain English, benefit-first and benefit-only. Mobile forms were rebuilt from scratch for thumb-first usability. We connected reviews onto the website, that turns a startup into a platform people actually trust.
The Kickass team created a new website for my business which was well overdue a refresh. The communication throughout was great - the team really listened to which parts of the website we wanted to focus on and nailed it perfectly.
CEO, ROAMADS