CMS Distribution were a market-leading distributor of innovative technologies and their brand was telling a completely different story. Dated logo. Inconsistent visual identity across touchpoints. No cohesive guidelines for the team to follow. In a sector where credibility and confidence are currency, their visual communication was actively undermining the reputation they had spent years building.
They needed a brand that matched the scale and ambition of the business.
We built a comprehensive brand identity from the ground up. New logo featuring a dynamic gradient semi-circle a nod to their tech roots and their relentless drive for progress. A bold new colour palette anchored in Shamrock Green and Dodger Blue, with Active Orange as a high-energy CTA accent.
A 60-page brand guidelines document covering every touchpoint. Sub-logos for individual teams. A custom HubSpot website with animated features, a full history section, blog, and leadership directory all engineered to communicate scale, innovation, and trust.
"I am so happy with the work Kickass Online did for us. They really understood what we needed and helped us create a new brand and website that looks amazing."
CHIEF PEOPLE OFFICER, CMS DISTRIBUTION