Keywords serve as the foundation of any successful SEO strategy. They help you rank higher in search results, attract traffic to your website, and increase your chances of converting visitors into customers. While you might be familiar with the concept of keywords, have you ever heard of long-tail keywords? This article discusses what these are, why they matter, and how they can benefit your business.
Long-tail keywords are phrases containing three or more words that are more specific than generic. For example, ‘running shoes’ is a generic keyword, while “women’s trail running shoes” is a long-tail keyword.
Long-tail keywords are more targeted and have less competition than generic keywords, making them easier to rank for and more likely to attract relevant visitors.
Long-tail keywords are more specific than generic keywords, which means they attract more relevant traffic to your website. If someone is searching for ‘women’s trail running shoes’, they are more likely to be interested in your product if you sell them. By targeting long-tail keywords, you can attract visitors more likely to convert into customers.
Generic keywords have high search volumes and high competition, which makes them difficult to rank for. On the other hand, long-tail keywords have lower search volumes and lower competition, making them easier to rank for. Long-tail keywords can also put you in the best position to rank higher in search results and attract more traffic to your website.
Long-tail keywords attract more targeted traffic to your website, which increases your chances of converting visitors into customers. People searching for ‘women’s trail running shoes’ are more likely to buy your product if you sell them than generic running shoes. In short, increasing your conversion rates and generating more revenue is possible when you put your time and attention into long-tail keywords.
If someone is searching for ‘women’s trail running shoes’, they are more likely to find what they’re looking for on a website that sells women’s trail running shoes than on a website that sells generic running shoes. By targeting long-tail keywords, you can create a better user experience for your audience and increase their engagement with your website.
Did you know that long-tail keywords offer less competition and a reduced cost-per-click compared to general keywords? This allows you to obtain more clicks within your budget. Focusing on long-tail keywords enhances your return on investment and provides greater value for your advertising expenditure.
You can create content tailored to your audience’s interests and needs by targeting long-tail keywords. For instance, if you sell women’s trail running shoes, you can create content around topics like ‘the best women’s trail running shoes for beginners’ or ‘how to choose the right women’s trail running shoes’. Creating content around long-tail keywords can attract more traffic to your website and be an authority in your niche.
Long-tail keywords are especially useful for local SEO because they include geographic modifiers. For example, ‘women’s trail running shoes in London’ is a long-tail keyword with a geographic modifier. By targeting long-tail keywords with geographic modifiers, you can attract more local traffic to your website and improve your local SEO.
As voice search becomes more popular, long-tail keywords are becoming even more important for SEO. People tend to use longer, more conversational phrases when using voice search, which means they are more likely to use long-tail keywords. You will have a better chance of ranking high in voice search results when you use long-tail keywords. That way, you can attract more voice search traffic to your website.
In a successful SEO strategy, long-tail keywords play a crucial role. Focusing on these keywords helps boost relevance, reduce competition, elevate conversion rates, and improve user experience. Additionally, long-tail keywords offer more possibilities for making content, strengthening local SEO, and optimizing voice search.
At Kickass Online, we can help you identify the best long-tail keywords for your business. Our SEO agency offers a wide range of services, including keyword research, on-page optimization, link building, and content marketing, designed to help you achieve long-term success in the competitive online landscape. Book a discovery call today to take your online presence to the next level!
