Pay-per-click (PPC) advertising is a popular marketing strategy that businesses use to drive traffic to their websites. However, there are many misconceptions about PPC that may prevent businesses from taking advantage of its benefits.
In this article, we will debunk seven common myths and misconceptions about PPC and reveal the truth behind this powerful marketing tool.
Many businesses believe that PPC is too expensive and is only suitable for large corporations with deep pockets. However, this is not true. PPC is a scalable advertising method, which means you can start with a small budget and gradually increase it as your business grows.
Moreover, PPC is highly targeted, which means you can reach your ideal audience without wasting money on irrelevant clicks. With PPC, you only pay when someone clicks on your ad, so you can control your advertising costs and ensure that you get a good return on your investment.
Some businesses believe that PPC is not effective and that it doesn't generate enough leads or sales. However, this is far from the truth. PPC is an effective way to drive traffic to your website and generate leads and sales.
PPC is one of the most effective digital marketing channels, with an average conversion rate of 3.75%. This means that for every 100 clicks, you can expect to generate three to four leads or sales. Moreover, PPC allows you to track your results and measure your ROI, so you can see exactly how effective your campaigns are.
Many businesses believe that PPC is only suitable for e-commerce businesses and that it doesn't work for service-based businesses. However, this is not true. PPC can work for any business, regardless of its industry or size.
PPC is particularly effective for service-based businesses, as it allows them to target specific geographic locations and keywords related to their services. For example, a plumber can use PPC to target people searching for "emergency plumber in London" and only pay when someone clicks on their ad.
Many businesses believe that PPC is only for Google and that other search engines and social media platforms don't offer PPC advertising. However, this is not true. PPC is available on many platforms, including Bing, Yahoo, Facebook, Instagram, and LinkedIn.
Moreover, each platform has its own unique audience and targeting options, so you can choose the platform that best suits your business goals and target audience.
Some businesses believe that once they set up their PPC campaigns, they can forget about them and let them run on autopilot. However, this is not true. PPC requires ongoing monitoring and optimisation to ensure that your campaigns are performing at their best.
You need to constantly monitor your campaigns, adjust your bids, test your ad copy and landing pages, and remove underperforming keywords. By doing so, you can improve your ad relevance, increase your click-through rate, and lower your cost per click.
Many local businesses believe that PPC is not suitable for them, as they only serve a specific geographic area. However, this is not true. PPC is a highly targeted advertising method that allows you to target specific geographic locations.
You can use PPC to target people searching for your products or services in your local area, and ensure that your ads only appear to people who are likely to become customers. Moreover, you can use location extensions to show your business address, phone number, and business hours in your ads, making it easier for people to find and contact your business.
Some small businesses believe that PPC is not suitable for them, as they need more expertise and resources to manage PPC campaigns. However, this is not true. PPC is a flexible advertising method that can be managed by businesses of all sizes.
You can hire a PPC agency to manage your campaigns, or you can learn how to manage them yourself by using online resources and tutorials. Moreover, many PPC platforms offer free tools and resources to help you get started with PPC advertising.
PPC is a highly effective and scalable advertising method that can help businesses of all sizes to generate leads and sales. By understanding and debunking these common misconceptions about PPC, you can take advantage of its benefits and grow your business.
If you need PPC services in Enfield, UK, don’t hesitate to contact us at Kickass Online. We offer three PPC packages you can choose from, depending on your needs and goals. Start your campaign with us today by giving us a call!
