Search, AI and answer engines.
Three jobs, one retainer from £1,000 a month. SEO gets you ranked on Google. GEO (generative engine optimisation) gets you recommended by ChatGPT, Perplexity and Google AI Overviews. AEO (answer engine optimisation) makes your page the answer that gets read out, quoted or shown as a snippet. Reported in enquiries and revenue.
Traffic that never enquires costs the same.
A monthly report full of green arrows means little if the visitors never book or buy. We track the keywords that end in an enquiry and report on those.
The agency standard
Focused on volume over value.
- Problem: Ranking for high-volume, zero-intent keywords.
- Problem: Purchased backlinks that risk Google penalties.
- Problem: Automated, robotic content written for search engines, not humans.
- Problem: Hiding behind technical jargon on monthly recap calls.
The Kickass standard
Measured in enquiries and revenue.
- Instead: Keywords used by people ready to buy.
- Instead: A site Google can crawl and index without errors.
- Instead: Articles that answer the questions your buyers ask.
- Instead: Monthly reporting tied to enquiries and revenue.
Three packages, fixed each month.
Essential
£1,000 + VAT / month
- 25 focused keywords
- 4 monthly articles
- Quarterly website optimisations
- Local SEO
- Ongoing research on 2 competitors
- Weekly SEO content delivery
- Monthly reporting
Growth
£2,000 + VAT / month
- 50 focused keywords
- 8 monthly articles
- Monthly website optimisations
- Local SEO
- Ongoing research on 3 competitors
- Weekly SEO content delivery
- Quarterly strategy call + monthly reporting
- Includes the Essential care plan
Scale
£3,500 + VAT / month
- 100 focused keywords
- Daily articles
- Fortnightly website optimisations
- Local SEO, GEO and AEO
- Ongoing research on 5 competitors
- Daily SEO content delivery
- Monthly strategy call and reporting
- Includes the Plus care plan
How we rank.
Technical audit
We fix indexation errors, Core Web Vitals failures and canonical tags so Google can crawl and rank the site.
Intent mapping
We pick the keywords people use when they are ready to buy, including the ones your competitors have missed.
Content
We write pages and articles that answer those searches better than the pages ranking today.
Authority
We earn links and mentions from relevant sites month by month, which is what moves a domain up page one and keeps it there.
GEO: recommended by AI
We give ChatGPT, Perplexity, Copilot and Google AI Overviews a business they can describe: an llms.txt file, schema for services, prices and reviews, consistent entity details across the web, and pages written in the form AI lifts into an answer. Then we check monthly which assistants mention you.
AEO: the page that is the answer
For the questions your buyers ask, we build pages that answer in the first paragraph, mark them up as FAQs and how-tos, and structure them so featured snippets, voice assistants and AI answers quote you rather than a competitor.
SEO, GEO and AEO FAQ
How long does it take to see results?
Three to six months for rankings that hold. If an agency promises page one in 30 days, ask how.
Do you guarantee the #1 spot on Google?
No, and nobody honest can. We commit to disciplined work and transparent reporting, and you see what it produces each month.
Do I need to rewrite my entire website?
Rarely. We audit first, restructure the weak pages, fix slow code and leave what already works.
What are GEO and AEO?
GEO, generative engine optimisation, is the work that gets a business recommended inside AI answers from ChatGPT, Perplexity, Copilot and Google AI Overviews. AEO, answer engine optimisation, is the work that makes a page the direct answer to a question, in featured snippets, voice assistants and AI summaries. Both build on the same technical SEO and content, so they sit in the same retainer.
How do you measure AI visibility?
Each month we run a fixed set of buyer questions through the main assistants and record whether you are named, what they say about you and who else they recommend. That report sits next to the Google rankings and the enquiry numbers.
Is your SEO strategy built for AI search?
Yes. ChatGPT and Perplexity now send traffic too, so the same pages are structured so AI tools can read and quote them.
Related services.
Selected work
Send the brief.
Tell us what you need and we'll reply the same day with a price and a date.