The Challenge
MC Square faced several challenges with their existing branding and website:
- Their brand lacked clarity and needed a refresh to better align with their mission and impact.
- The previous website failed to clearly explain the breadth of their services or how they positively change lives.
- There was no effective way to promote upcoming events or provide resources such as videos and blogs.
- The site lacked scalability to support future growth, such as hosting landing pages for multiple events.
Our Approach
Our team at Kickass Online worked with MC Square to deliver a comprehensive solution that included:
- Rebranding: We modernised their brand identity, ensuring it reflects their mission and inspires confidence in their coaching and training expertise.
- Website redesign: We built a clean, professional website with concise calls-to-action (CTAs) that guide users through the site and encourage engagement.
- Service clarity: The new website explains all aspects of MC Square’s offerings in an organised and accessible way, demonstrating how they change lives.
- Event promotion: We created a scalable events section, including unique landing pages for each event, with the flexibility to add more pages as needed.
- Resource centre: A new hub for blogs, videos, and other resources was added to showcase their expertise and provide value to clients and leads.
The Solution
The rebranded MC Square website is now a dynamic platform that effectively communicates their mission, promotes their events, and provides valuable resources. It serves as a tool Michael and his team can confidently present to clients and leads, while also supporting future scalability for ongoing growth.
The Results
With the launch of the new website, MC Square has seen a positive shift in their online presence. The site’s clear messaging, engaging resources, and streamlined event promotion have helped attract new leads and strengthened relationships with existing clients. Michael now has a website that he is proud to showcase, reflecting the impact and success of MC Square’s work.
