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We're in the digital age and have been for a while; experiencing the digitization of a number of industries including financial services, healthcare and education to an extent. The way we live and do business is continuously being improved by technology and advertising is no different, with more brands choosing...

Generating leads has always been essential to the success and growth of your business. However, as the world evolves, so do the best ways to earn high-quality leads. For example, while traditional outbound marketing strategies like cold calling used to be a great way to generate leads, today, an inbound...

Digital marketing focuses on reaching mass amounts of people through the use of the internet. The beauty is that there’s many different avenues you can use. We will run through a few of these and why they will make a huge difference to your marketing. Websites Having a website can...