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Friendly competition among establishments encourages employees to be more creative and productive. However, sometimes the best way to gain more customers is to create a business-to-business (B2B) strategy.  This digital marketing trend can help organisations expand their reach and build meaningful customer relationships, trust, and loyalty. While videos can increase...

The pandemic forced businesses to halt their operations indefinitely. Some permanently closed their doors, while others still thrive because they’ve adapted to digital platforms. Successful companies must have a solid online presence, even after economies slowly recover from the crisis’s devastating effects.  However, a comprehensive marketing strategy is insufficient to...

As mobile app usage continuously rises, app developers must focus on increasing their conversion rate. Conversion rate is the number of times an app user takes an action you want them to take, such as making a purchase or signing up for a service. Taking the proper steps to improve...

As mobile app usage continues to skyrocket, it’s essential for app developers and marketers to understand how to optimise their mobile app conversion rates. Conversion rate optimisation (CRO) is integral to any successful mobile app marketing strategy. It’s the process of making changes to your app to increase the number...

The concept of the Metaverse has been around since the early days of virtual reality, but it's only recently that its potential to revolutionise marketing has been explored.  The Metaverse is a simulated, 3D digital world populated by avatars that allow users to interact with one another in real-time. It...

The concept of the metaverse is an exciting one and is rapidly becoming a reality. It is a digital world created and maintained by its users, where they can interact with each other in a variety of ways. For businesses, the metaverse presents an opportunity to reach new customers in...

Nowadays, many companies and organisations rely on the internet to conduct business. Because many people are browsing the internet 24/7, it is also highly effective, favouring most of them. However, reaching prospects and generating leads is insufficient because they must attract prospects and turn them into paying customers. There are...

Backlinks are links from other websites to your website. They are an important factor in SEO because they provide a way for search engines to crawl and index your website. Search engines use backlinks to determine the relevance of your website for certain keywords and phrases. The more backlinks you...

Whether handing out printed materials, uploading digital documents, or launching a new website, typography is crucial to any communication form. It helps readers see and understand your message, build a professional image, and convey your brand's personality.  While selecting a suitable typeface can enhance readability, it can also improve website...

Conducting an audit of your Pay Per Click (PPC) campaigns is a crucial assessment for success. It is an analysis of the performance of the organization’s PPC campaigns against the goals that were set for the campaigns. It helps the organization identify areas of improvement and opportunities for growth. A...