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In the modern world, businesses are faced with the task of navigating through an increasingly complex marketing landscape. With the rise of digital technology, companies must determine the best way to reach their target audiences.  One of the options available is digital marketing versus direct marketing. While both mediums have...

Conversion rate optimisation (CRO) is a critical component of any successful website. It's the process of improving the number of website visitors that take a desired action, such as making a purchase or filling out a form. The higher the website conversion rate, the more successful the website is. Increasing...

If you're looking to create a high-converting website, there are certain elements you'll need to include. In this comprehensive guide, we'll go over the top 7 essential elements of a high-converting website. By ensuring your website has all of these elements, you'll be well on your way to increasing your...

SEO (Search Engine Optimization) is a powerful digital marketing tool that can help businesses of all sizes reach their target audience. It's an effective way to get your website noticed by potential customers and increase traffic to your site. With the right SEO strategies, you can improve your website's visibility,...

You need to see the desired results from your efforts to increase your conversion rate to move on and find more successful strategies. It can be difficult to progress without understanding why your previous efforts were unsuccessful, and it can waste time and resources. A defined plan of action is...

Creating a sustainable lead generation strategy is essential for any business that wants to grow. Without a plan, you risk spending your acquisition budget on leads that won’t convert, wasting valuable resources and time. But with a well-thought-out strategy, you can increase the number of leads you acquire and maximize...

Digital marketing has never been such a vital aspect of a company. This is what will help to drive new customers to your business as well as retain existing ones. It can showcase you as innovative, creative and an expert in your field, increasing your reach and your reputation. Yet...

One of the main things about digital marketing is that it’s always changing and evolving. With new Google updates, algorithm changes and advances in technology, it’s important businesses adapt to these and move with the times. As we delve deeper into 2022, it’s important to keep track of the trends...

We live in a time when it’s easier than ever to start up a business and make a website. Yet while anyone can make a startup website themselves using sites such as Wix or other drag and drop platforms, there’s not much to stand you apart from your competition. Saturated...

Social media marketing has the power to boost sales and enhance brand image, but not every strategy is successful. In this guide, we’ll share tips to help you develop a social media strategy that delivers results. Introduction More than 4 billion people around the world use social media. Social platforms...