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When it comes to measuring the success of your online marketing channels, you have to pay attention to digital KPI metrics. Digital marketing is a must-have for every single business owner and the basic examples of digital marketing KPIs include things like cost per lead, pay per click, customer lif...

One of the hardest things for a business to do is to convert website visitors into customers. Converting leads into paying customers depends on your SEO, your marketing and your ability to convince people to buy from you. If you owned a sho...

SEO and PPC are both digital marketing tools intended to draw more traffic to a business’ site. SEO, or search engine optimisations, refers to the process of increasing a site’...

One of the most important pieces of the digital marketing puzzle is social media marketing. Most businesses today can’t really do without it given that such a huge slice of their audience can be found on any of the social media websites. Social media marketing matters as without it, you could be l...

Recent events involving some of the major social media websites, including Facebook and Instagram, going down for countless hours have shown us that you need email marketing as a business. When all other means of communication go down - your email marketing list is the most powerful thing you have. ...

Many blog posts detail everything you should be doing to get your marketing right, but what about the mistakes? What are the things that can have a disastrous impact on your marketing? It won’t be surprising to know that there are actually plenty of mistakes to be made, and often they are learned ...