Optimising your website to rank higher in search engine results pages (SERPs) is crucial for its success. This process, called search engine optimisation (SEO), helps drive more traffic to your site.
However, many website owners unknowingly make SEO mistakes that can cause lower rankings and less traffic. In this article, we will address five common mistakes you should avoid to ensure the success of your website.
URLs are the addresses users type into their browsers to access your website. They are crucial in SEO, user experience, and overall website usability. Hence, your website's URLs should be short, simple, and descriptive.
Long, messy URLs are difficult for search engines to crawl and understand, hurting your rankings. A good URL structure should include your target keyword and be at most 2-5 words long.
The text-to-HTML ratio is an important metric in website optimisation. It measures the amount of text on a web page compared to the HTML code. The higher the ratio, the better the page is considered to be from a search engine optimisation (SEO) perspective.
One way to improve the text-to-HTML ratio is to minimise unnecessary HTML tags and remove any inline styling. Another way is to increase the text on the page while maintaining a good user experience. Adding more descriptive content, such as product descriptions, blog posts, or FAQs, can achieve this.
Adding images to your website enhances your users' visual appeal and engagement. However, broken or missing images can negatively affect your website's user experience and SEO. Broken images can confuse search engines and affect your website's ranking. Additionally, users may leave your website or lose trust in your brand if they encounter too many broken images.
To fix broken images:
Naked anchor text refers to anchor text that is not related to the content it's linking to. Hence, you should use descriptive anchor text that includes your target keyword. For example, instead of "click here," apply "learn more about SEO."
Robots.txt is a file that tells search engines which pages to crawl and which to avoid. Bad settings can prevent your website from being indexed by search engines. Check your robots.txt file regularly to ensure it's not blocking important pages.
Using robots.txt to hide poor quality or repeated content is also not a good idea, as it may harm your search engine rankings. If you're unsure how to make or improve your robots.txt file, it's best to ask an experienced SEO consultant for assistance.
SEO is a critical element of any outstanding online business planning. Avoiding these common SEO mistakes can improve your website's visibility, increase organic traffic, and drive more revenue. Remember to stay up-to-date with the latest SEO best practices and regularly review and optimise your website to ensure it's performing at its best.
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