Almost every single consumer out there today is online looking for information on the products and services that they need. They look for ways to make better, cheaper and smarter purchases and given that most people will reach their purchasing decisions before they even get to a website, you need one for your startup to […]

Are you a new business ready to take on the world or an established brand looking for an update to stay competitive in your marketplace? Wherever you are on your path to success - a web design company can help you maintain actionable visibility and scale growth.  What are web design services? Web design services […]

Shopify is one of the world’s leading e-commerce platforms. It bills itself as an easy-to-use solution for virtually anyone looking to sell goods online, providing vital services, such as payment gateways, marketing, and website builders.  You actually need very little to start selling on Shopify. The platform does a huge amount of the legwork for […]

“Products are made in the factory, but brands are created in the mind” -  Walter Landor Every organization understands the worth of the things they sell. You and your team have done everything that you possibly could to make these products a reality.  You establish the pricing of the goods after taking into account elements […]

What is traditional marketing? Traditional marketing is a type of marketing that uses methods that have been used in the past, such as advertising, personal selling, and direct marketing. Direct marketing is a strategy in which the marketer makes one-to-one contact with potential customers, using personalised methods such as direct mail, telemarketing, e-mail and face […]

When it comes to measuring the success of your online marketing channels, you have to pay attention to digital KPI metrics. Digital marketing is a must-have for every single business owner and the basic examples of digital marketing KPIs include things like cost per lead, pay per click, customer lifetime value, return on investment and […]

One of the hardest things for a business to do is to convert website visitors into customers. Converting leads into paying customers depends on your SEO, your marketing and your ability to convince people to buy from you. If you owned a shop, the worst thing that you could witness is people coming in, looking […]

SEO and PPC are both digital marketing tools intended to draw more traffic to a business’ site. SEO, or search engine optimisations, refers to the process of increasing a site’s ranking in a search engine like Google. This is done primarily through link building and using keywords in content creation. PPC, or pay-per-click advertising, refers […]

One of the most important pieces of the digital marketing puzzle is social media marketing. Most businesses today can’t really do without it given that such a huge slice of their audience can be found on any of the social media websites. Social media marketing matters as without it, you could be losing reach that […]

Recent events involving some of the major social media websites, including Facebook and Instagram, going down for countless hours have shown us that you need email marketing as a business. When all other means of communication go down - your email marketing list is the most powerful thing you have. So if you haven’t been […]