The Challenge
Potters Street Fishmongers faced several challenges with their previous website:
- It was outdated and functioned as little more than a static brochure.
- They wanted to explore how a website could enhance their business operations and extend their reach.
- They needed a solution that could support online sales, pre-orders, and delivery services while also highlighting their market locations and commitment to sustainability.
Our Approach
Our team at Kickass Online worked closely with Potters Street Fishmongers to deliver a comprehensive solution:
- Website redesign: We built a modern, visually appealing website that reflects their commitment to quality and sustainability.
- E-commerce functionality: The new website enables online sales, allowing customers to purchase fish for delivery or pre-order for pick-up at their market locations.
- Scalability: The platform is designed to grow with their business, allowing them to easily add new products in the future.
- Location visibility: The website clearly lists all market locations and pick-up points, making it easier for customers to find them.
- Brand storytelling: The site showcases their passion for sustainability and locally sourced products, strengthening their brand identity and customer loyalty.
The Solution
The new website transformed Potters Street Fishmongers from a traditional brick-and-mortar shop into a business that can operate online 24/7. The sleek, user-friendly design and robust functionality ensure they can continue to serve their customers, even outside regular store hours, while maintaining their local charm and sustainable ethos.
The Results
Since launching the new website, Potters Street Fishmongers has expanded their reach and customer base. They’ve successfully leveraged their online store to increase sales, provide greater convenience to customers, and showcase their commitment to sustainability. The website has become an essential tool in modernising their business while staying true to their roots.
