The Challenge
Bush Hill Travel faced several key challenges:
- Their previous branding did not reflect the luxury travel services they offered, resulting in an influx of low-end clientele.
- The outdated website lacked flexibility, was visually unappealing, and failed to generate meaningful leads.
- They needed a platform that could effectively highlight the high-end services they cared most about, such as luxury cruises, bespoke honeymoon planning, and multi-destination trips, while aligning with their goal of attracting distinguished, affluent travellers.
Our Approach
Our team at Kickass Online worked with Bush Hill Travel to develop a cohesive rebranding and website redesign strategy:
- Rebranding: We elevated their brand image, introducing a more sophisticated logo, colour palette, and visual identity to reflect their focus on luxury and bespoke services.
- Website redesign: We built a sleek, modern, and highly flexible website that prioritised their premium travel offerings, ensuring an elegant design that appeals to their target audience.
- Lead quality focus: We optimised the site with clear messaging and targeted calls-to-action, helping Bush Hill Travel filter out unsuitable enquiries and attract higher-quality leads.
- Enhanced user experience: The website was designed to be intuitive and mobile-friendly, showcasing services such as Disney cruises, honeymoons, and multi-destination travel in an engaging and visually appealing way.
The Solution
The revamped brand and redesigned website successfully transformed Bush Hill Travel’s online presence. The new website is not only visually stunning but also serves as a powerful marketing tool, effectively communicating the agency’s expertise and focus on luxury travel.
The Results
Since the rebrand and website launch, Bush Hill Travel has experienced a significant improvement in lead quality. The site now consistently attracts affluent travellers seeking bespoke, high-end travel experiences. This transformation has allowed Bush Hill Travel to position itself as a premier provider of luxury travel, helping them grow their business with the clients they truly want to serve.
