Linkedin Operator Guide

LinkedIn Search Operators Guide for CMO Prospecting

Finding and connecting with Chief Marketing Officers (CMOs) on LinkedIn requires a strategic approach. At Kickass Online, we've compiled the most effective LinkedIn search operators to help you identify and reach out to decision-makers in marketing departments. These advanced search techniques will help you refine your prospecting and increase your success rate in B2B outreach.
Search Operator Purpose Example
title: Search for specific job titles title:"Chief Marketing Officer" OR title:CMO
company: Search within specific companies title:CMO company:"Fortune 500"
current-company: Search current company only current-company:Microsoft title:CMO
past-company: Search previous employers past-company:Google title:CMO
school: Search by education school:"Harvard" title:CMO
industry: Filter by industry industry:"Software Development" title:CMO
location: Search by location title:CMO location:"San Francisco Bay Area"
language: Filter by language title:CMO language:english
keywords: Search profile content title:CMO keywords:"digital transformation"
firstname: Search by first name firstname:Sarah title:CMO
lastname: Search by last name lastname:Johnson title:CMO
connection: Filter by connection degree title:CMO connection:2nd

Effective Combination Examples for CMO Prospecting

High-Growth Tech CMOs

title:(CMO OR "Chief Marketing Officer") AND industry:"Computer Software" AND keywords:("growth" OR "scale" OR "startup") AND connection:2nd

Enterprise-Level CMOs

title:CMO AND company:(Fortune OR Forbes OR "Global 500") AND keywords:("digital transformation" OR "enterprise" OR "innovation") NOT company:(startup OR consulting)

Local Market CMOs

title:"Chief Marketing Officer" AND location:"San Francisco Bay Area" AND industry:("SaaS" OR "Technology" OR "Software") AND connection:(1st OR 2nd)

Why we only onboard a few clients each month?

Look, we could chase endless clients and compromise on quality - but that's not how we roll at Kickass Online. We're dead set on delivering properly amazing results for every single business we work with.
By limiting our monthly intake to just 6 spots, we can give your website the attention it deserves. No cookie-cutter solutions, no getting lost in the shuffle - just proper, focused web design, maintenance and SEO that actually works.
"Think of it like your favourite restaurant - would you rather they served 100 rushed meals, or 30 absolute bangers? That's us, but with websites."
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