Pay-per-click (PPC) advertising is a powerful tool for businesses looking to increase their online visibility and drive qualified traffic to their website. By creating targeted ads that appear in search engine results or on relevant websites, businesses can reach their ideal customers at the moment they are searching for products or services similar to those offered by the business.
Without Advertising and PPC, Your Business Could Get Lost in the Crowd
Limited online visibility
Without advertising, it can be difficult for potential customers to find your business online. This can result in lower levels of website traffic and reduced sales.
Competition
If your competitors are investing in advertising and you are not, they may have a distinct advantage over your business. This can lead to lost market share and reduced revenue.
Limited reach
Advertising allows businesses to reach a wider audience and expand their customer base. Without it, businesses may struggle to attract new customers and may have to rely on their current customer base for sales.
Attention: Each PPC package includes a £449 + VAT setup fee. This fee covers the implementation of conversion tracking with pixels, competitor research, keyword research and selection and optimisations for the website to improve conversions.
The Steps We Take to Ensure a Smooth & Successful campaign
1. Getting to Know Your Business and Target Audience
Before we start building your PPC campaign, we want to get a good understanding of your business and who you're trying to reach. This might involve doing some market research and taking a look at your current online presence.
2. Deciding on the Right Platforms
Once we've got a handle on your business and target audience, we'll help you decide which platforms are best for your PPC campaign. This could include search engines like Google and Bing, or social media platforms like Facebook and LinkedIn.
3. Crafting Your Ads
Now it's time to start putting together your PPC ads. We'll work with you to come up with compelling ad copy, choose the right keywords, and design some eye-catching ad graphics.
4. Setting Up and Launching Your Campaign
With your ads all set, we'll get your PPC campaign up and running. This might involve setting up a PPC account, setting targeting parameters, and deciding on a budget.
5. Keeping an Eye on Things
Now that your campaign is live, we'll keep an eye on things to make sure it's meeting your goals and delivering a good return on investment. We might make adjustments to bid amounts, refine targeting, or test out different ad creatives as needed.
If you're not sure whether pay-per-click (PPC) advertising is right for your business, we encourage you to give us a call. Our team of experienced PPC professionals is here to help you determine whether PPC is a good fit for your business goals and budget. We can discuss your business, your target audience, and your marketing objectives to help you decide whether PPC is worth investing in. We understand that every business is different, and we want to help you find the right marketing solutions for your needs. So don't hesitate to reach out to us for a no-obligation consultation to see how PPC could benefit your business.
Look, we could chase endless clients and compromise on quality - but that's not how we roll at Kickass Online. We're dead set on delivering properly amazing results for every single business we work with.
By limiting our monthly intake to just 6 spots, we can give your website the attention it deserves. No cookie-cutter solutions, no getting lost in the shuffle - just proper, focused web design, maintenance and SEO that actually works.
"Think of it like your favourite restaurant - would you rather they served 100 rushed meals, or 30 absolute bangers? That's us, but with websites."