G2 CONSTRUCTION

G2 deliberately takes on a small number of clients each year, choosing depth of attention over volume, but the brand itself had never been built to say so.

• The existing messaging and stats leaned volume-first, hundreds of active clients, thousands of completed projects, the kind of framing that attracts high-volume, low-fit leads rather than the selective clientele a Passivhaus specialist actually wants
• The brand's own story had never been unified around one consistent identity

Kickass Online delivered a full rebrand built around fit.

• Lead with cinematic proof: The site opens with video of real completed builds, immediately signalling the calibre of work rather than describing it in text first.
• State the selectivity upfront: "We work with a small number of clients each year" is stated directly on the homepage, setting expectations before a visitor even reaches the contact form.
• Put the whole team on the page: Every team member, down to Bear the office guard dog, is named and pictured, giving the business a human, accountable face behind the technical accreditations.
• Surface real accreditation: CIOB Chartered Building Company status, AECB and Passivhaus Trust membership, and a 2025 Best Eco Home awards shortlisting are displayed directly on the page rather than buried in a PDF or left off entirely.

A rebrand website that finally matches G2's actual business model. A site that reads as a premium, selective specialist rather than a general builder.

G2 now presents its real accreditation, CIOB Chartered Building Company status, AECB and Passivhaus Trust membership, and a 2025 Best Eco Home awards shortlisting, directly on the page.  Backed by a rebranded homepage showcasing the work they take.