Redesigning a website is a daunting task that requires careful consideration and planning. It can be even more challenging when you have an established SEO strategy that you don't want to disrupt. After all, a website redesign can significantly impact your SEO, and if it's not done correctly, you could lose all the gains you've made so far. In this article, we'll provide a guide to redesigning your website without losing SEO.
Before you start the redesign process, you must evaluate your current website to identify what's working and what's not. This process will help you identify the content, pages, and features that are driving traffic and conversions. You can use tools like Google Analytics and Google Search Console to gather data on your website's performance. Once you have the data, you can start making informed decisions about what to keep, what to revise, and what to remove.
Once you have evaluated your website, you can create a plan for your redesign. Your plan should include a list of goals, objectives, and key performance indicators (KPIs) you want to achieve with the redesign. You should also create a sitemap, wireframes, and mockups of your new website design. This will help you visualise how your new website will look and function.
One of the most critical aspects of your website redesign is to keep your URL structure intact. Changing your URLs can significantly impact your SEO, as search engines use URLs to identify and rank content. If you change your URLs, you'll need to set up 301 redirects to ensure that any links pointing to your old URLs are redirected to the new ones.
When you redesign your website, you'll have the opportunity to optimise your content for SEO. This means ensuring your content is relevant, high-quality, and optimised for keywords. You should also ensure your content is structured correctly, with headings, subheadings, and bullet points. This will make it easier for search engines to understand and rank your content.
Responsive design is essential for modern websites, as it ensures that your site looks and functions correctly on all devices, including desktops, laptops, tablets, and smartphones. Responsive design can also improve your SEO, as search engines favour mobile-friendly websites. If your website is not currently mobile-friendly, you should consider making it a priority in your redesign.
Before you launch your new website, you should thoroughly test it to ensure that it's functioning correctly. This includes checking all links and forms, testing your site on multiple devices and browsers, and checking for any errors or broken pages. You should also test your site's load speed, as slow loading times can negatively impact your SEO.
Redesigning your website is a chance to take your online presence to new heights. By evaluating your current website, creating a plan, optimising your content, using responsive design, and testing your new website, you can create a website that looks great and performs exceptionally well. A well-designed website can help build trust and credibility, engage with your audience, and increase conversions. So, embrace the redesign process, experiment with new ideas, and create a website that not only looks great but also performs exceptionally well. With a well-planned and executed redesign, you can take your website to new heights and achieve even greater success.
Redesign your website without losing SEO with the help of Kickass Online. We are a digital marketing company that provides website design services in Enfield, UK. Our team of experts is here to help you understand the options available to you and make an informed decision about your website development needs. Book a call now!
