As a business owner, you invest a significant amount of time and money in advertising efforts and expect to get substantial returns on your investment. However, despite your best efforts, your Google Ads campaigns may not generate the desired results.
The culprit could be your conversion rate, which is the percentage of website visitors who completed a form or made a purchase. This article will share several ways to increase your average conversion rate for Google Ads.
The landing page is the first impression visitors get of your website and can determine whether they will convert. It needs to be optimised to provide a seamless user experience and make it easy for visitors to take action.
Some key elements to consider when optimising your landing page include:
A compelling, relevant, and concise Google Ads copy speaks directly to your target audience, highlights the benefits of your service or product, and includes a clear and compelling CTA. Ad copy that is too vague or generic is unlikely to attract clicks, let alone conversions. Consider using dynamic keyword insertion to automatically insert search terms into your ad copy, making it more relevant and personalised to the user's search query.
Ad extensions are additional information that can be added to your Google Ads and provide extra value to searchers. These extensions include site links, callouts, structured snippets, and call extensions. By utilising ad extensions, you can provide more details regarding your business and make it easier for potential customers to take action.
Keywords are the backbone of any successful Google Ads campaign. Choosing relevant and targeted keywords can help ensure your ads appear to the right people at the right time. Use keyword research tools to find the appropriate keywords for your business and focus on them in your ad campaigns. You may even consider using negative keywords to prevent your ads from showing for irrelevant search queries.
Also known as remarketing, retargeting allows you to show ads to people who have shown interest in your business. This may include users who have visited your website, added items to their cart but didn't complete the purchase, or downloaded your app. By retargeting these people, you can encourage them to come back and complete the desired action, whether it's making a purchase, filling out a form, or downloading your app.
Continuously monitor and analyse your ad performance, including click-through rates, conversion rates, and cost per click. Use A/B testing to compare different versions of your ads and landing pages and make data-driven decisions based on the results. By refining your campaigns, you can improve your conversion rate over time and achieve a higher ROI.
Increasing your Google Ads conversion rate requires a combination of tactics, including optimising your landing pages, using relevant and compelling ad copy, leveraging ad extensions, targeting the right keywords, using retargeting, and continually testing and iterating your campaigns. These strategies can drive more relevant traffic to your website and convert that traffic into paying customers, ultimately leading to a higher ROI.
Kickass Online is a PPC agency in North London that specialises in improving Google Ads conversion rates for businesses of all sizes. Our qualified experts can help you develop and execute a comprehensive strategy to attract more high-quality leads and convert them into loyal customers.
Call 020 4586 1606 or email us at contact@sometalentedpeople.com to schedule your free discovery call. We look forward to hearing from you!
